Patrick Mahomes Stars in “Better Fuel for Every You” Throne SPORT COFFEE Campaign

Patrick Mahomes, 3x Super Bowl Champion & MVP, 2x NFL MVP and Throne SPORT COFFEE lead investor, stars in the ready-to-drink coffee brand’s new “Better Fuel for Every You” campaign that launched today. Mahomes, Throne SPORT COFFEE’s second-largest shareholder, has been instrumental in building the brand alongside industry veteran Founder and CEO Michael Fedele, who previously led marketing at BODYARMOR for 9+ years.

“Better Fuel for Every You” leans into the many sides of Patrick Mahomes, and the many sides of all of us — because no one is just one thing. The campaign blends wit, fun, and action to show the different sides of Patrick the day calls for — elite athlete, businessman, dad (see his “#1 Best Dad” apron) and golfer — positioning Throne SPORT COFFEE as a better fuel for every you.

Patrick Mahomes launched the campaign via a collab Instagram post with Throne SPORT COFFEE.

Mahomes is joined by nearly 20 professional athletes/influencers as Throne SPORT COFFEE investors, including Alex Bregman, Breanna Stewart, Alex Touissant, Chris Brickley and more.

The campaign debuts amid significant growth for Throne SPORT COFFEE. In its second full year in market, the brand is expanding nationally and is now available in all U.S. Whole Foods, Kroger and CVS locations. By the end of this summer, Throne SPORT COFFEE will be in more than 20,000 retail locations, also including Casey's, QuikTrip and Sheetz.

Tied to the new campaign, Throne SPORT COFFEE is now offering 15% off via code BETTERFUEL on sportcoffee.com.

Throne SPORT COFFEE offers a proprietary Coffee PLUS+ formula designed to help you get going and keep going with 150mg of natural caffeine, natural flavors & sweeteners, 100% daily B vitamins, electrolytes & BCAAs, perfect for a pre-game boost or for your busy schedule. The latte line also has 150mg of natural caffeine, plus 10g of protein and 40% fewer calories than leading brands. All Throne SPORT COFFEE products are independently tested and NSF Certified for Sport, so you know you’re getting quality, purity, safety and the ingredients on the label match what’s inside — a non-negotiable for Patrick Mahomes.