The Kraken Black Spiced Rum Launches New Ready to Drink Rum Cocktails
The Kraken Rum, the world's top-selling dark rum brand, announced its entry into the ready-to-drink (RTD) category with the release of three new canned cocktails. With the US RTD market expected to continue to expand at a compound annual growth rate of more than 13% until 20301, Kraken is leaning into the category to offer consumers a convenient option to bring their rum cocktails wherever they explore this summer.