IZZE® Sparkling Fruit Juice Introduces New Blueberry Flavor

BOULDER, Colo. (April 27, 2004) – IZZE Beverage Company, an emerging leader in the sparkling juice category, has launched its sixth and newest flavor, Sparkling Blueberry.

“We chose blueberry as our sixth flavor because of its distinctive aroma and taste, and, with their intense concentration of antioxidants, blueberries also offer a definite health benefit,” said IZZE Beverage Company Founder and President Todd Woloson. “All in all, Sparkling Blueberry is the perfect addition to our established palette of unique and sophisticated flavors.”

Available in a 12-ounce glass bottle, IZZE Sparking Blueberry joins existing IZZE flavors Sparkling Blackberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon, and Sparkling Pear.

IZZE Sparkling Juice, an all-natural blend of pure fruit juice and sparkling water, is free of added sweeteners, artificial ingredients, preservatives, and caffeine.

About IZZE Beverage Company:
A pioneer in the sparkling juice category, IZZE Natural Sparkling Fruit Juice is available nationally in Starbucks, Harry & David stores, 7-Eleven and Wild Oats Markets. It is also available in regional natural food stores, Whole Foods Markets, grocery stores, gourmet delis and local food stores in regions across the United States, Caribbean and South Pacific. IZZE is sold in 4-packs and in single-serve, 12-ounce glass bottles. Flavors include: Sparkling Blackberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon and Sparkling Pear. Suggested retail price is $1.39 – $1.49 per bottle or $4.99 per 4-pack.
A new 16-ounce bottle will be available in the spring of 2004 along with an 8- ounce can for institutional sales. For more information visit www.izze.com