IZZE® Beverage Company to Attend NASFT Fancy Food Spring 2004 Show IZZE will unveil new Sparkling Blueberry flavor at booth #6306

BOULDER, Colo. (April 30, 2004) – IZZE Beverage Company, an emerging leader in the sparkling juice category, will be at the NASFT Fancy Food Spring 2004 show in Chicago May 2-4, at booth # 6306. In addition to sampling its established sophisticated profile of flavors, IZZE will showcase its newest and sixth flavor, Sparkling Blueberry.

“Because of the tremendous buzz generated by our Fancy Foods debut in San Francisco earlier this year, we are excited about our repeat presence in Chicago,” said Founder and VP of Sales Greg Stroh, who will be available at the show to discuss the IZZE Sparkling Juice line in full. “As an added bonus, Fancy Foods is the perfect environment to debut our new Sparkling Blueberry, which, with its distinctive aroma and taste, is the perfect culinary enhancement.”

Available in a 12-ounce glass bottle, IZZE Sparking Blueberry joins existing IZZE flavors Sparkling Blackberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon, and Sparkling Pear. In addition to the new flavor, IZZE will also preview its enhanced packaging options at the show, including a new 16-ounce bottle and an 8-ounce can for institutional sales.

The perfect mix of nourishing fruit and refreshing fizz, IZZE Sparkling Juice is a simple blend of 100% fruit juice and sparkling spring water-completely free of added sweeteners, artificial ingredients, and caffeine.

About IZZE Beverage Company:

The IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while raising awareness for The Global Education Fund, a non-profit organization dedicated to providing educational opportunities for underrepresented individuals throughout the world. IZZE Sparkling Juice is now sold nationally in Starbucks, Harry & David stores, 7-Eleven and Wild Oats Markets, as well as in local Whole Foods Markets, grocery stores, and casual and fine restaurants and delis across the United States, Caribbean and South Pacific. IZZE is available in six flavors: Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon and Sparkling Pear, and is sold in 4-packs, single-serve 12-and 16-ounce glass bottles, and 8-ounce cans. For more information, visit www.izze.com.

Heather Willison
IZZE Beverage Co.
1105 Spruce St.
Boulder, CO 80302