Pepsi Runs Pepsi Edge Ad With Fired ”Apprentice” Contestants

Pepsi-Cola North America has become the first sponsor of the NBC series “The Apprentice” to use “fired” contestants in an ad segment. The commercial features fired contestants Andy Litinsky and Raj Bhakta in a scene that mimics the taxi confessional scene from each episode’s finale.

The series, which stars Donald J. Trump and airs on NBC Thursday nights, has sold sponsorship spots in the show to Pepsi as well as Levi Strauss, Mattel, and Procter & Gamble.