BLUE ISLAND, Ill.–(BUSINESS WIRE)–March 23, 2005–V-Net Beverage, Inc. (Pink Sheets:VNTB.PK – News) completed its first production run of e-Water(TM) on 17 March 2005. (View production video at www.enjoytherush.com) Samples of e-Water(TM) were thereupon rushed to Anaheim, California–in time for product launch at EXPO-WEST, the world’s largest natural foods’ tradeshow.
In attendance at EXPO (March 18-20) was V-Net’s executive team, President Robert Corr and Vice President of Operations Alexander Coronado. Both executives marveled at the spectacular growth of the US$68 billion natural food and beverage industry, up 20% in three years, as evinced by numerous EXPO exhibitors. They also noted the mushrooming of small beverage companies that, like V-Net, are preparing for pitched battle with industry Titans over market share.
Corr said, “An executive review of over 10 new waters presented at EXPO-WEST yields more similarities than differences and highlights the uniqueness of e-Water(TM)–an invigorating blend of spring water, purified water, 70+ electrolytes and storied fulvic acid. e-Water(TM) stands out from the pack of these new waters. Most emulate Penta® water (a processed “structured” water; $1,000,000 est. monthly sales). Others tout the addition of common sodium or potassium salts. Rather than following the herd, V-Net has introduced what may be a new functional category of water in an exciting, shimmering, attention-grabbing bottle.”
“Our e-Water(TM) has the most inclusive spectrum of ionic electrolytes and crucial trace elements of any bottled water on the market, to our knowledge,” Corr declared. “The further addition of fulvic acid sets our e-Water(TM) in a class by itself. Fulvic acid transforms inorganic electrolytes into easily absorbable nutrients and brings water to life. More than this, those who sample e-Water(TM) often compare the taste to refreshing water from cascading mountain streams. It’s alive.”
Fulvic acid, derived from primeval humic ore, is an organic acid much studied and revered in the Orient. Ancient Chinese texts call it “wujinsan,” or “golden medicine.” Extensive research at major Chinese universities has demonstrated fulvic acid’s renowned anti-inflammatory properties, among other benefits like heavy-metal chelation and “free-radical” removal.
Dr. Barry Sears, former research scientist at Boston University School of Medicine and MIT, is a leading authority on the inflammation response and a best-selling author. Founder of the Inflammation Research Foundation, Dr. Sears writes, “Silent inflammation is now known to be the underlying cause of heart disease, cancer, Alzheimer’s and a wide variety of other chronic disease conditions.” www.drsears.com.
The team of Corr and Coronado confirmed a West Coast bottling facility in Southern California to handle the blending and packaging of e-Water(TM). The 150,000 sq. ft. state-of-the-art plant is prepared to produce and warehouse e-Water(TM) as retail channels open. Additional facilities in Colorado have been secured to meet further demand.
Samples of Ginseng Rush(TM) and Ginseng Rush XXX(TM) were presented to thousands of retailers attending EXPO. Both beverages were enthusiastically received, translating into increased distribution. Additionally, a previously announced national trade-advertising campaign, scheduled with V-Net’s distributors, was confirmed for May and June 2005. www.enjoytherush.com.
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