Waters now in 17 states; 1.5 million cases forecast for 2005
NEW YORK (April 21) – Energy Multi-Vitamin Enhanced Water Corp. reports quick progress in its first 12 months of operations, laying claim to the title “fastest growing company in the enhanced water category.”
Launched in the five boroughs of New York City last May, the New York-based firm has already expanded its product line three times, introduced the category’s only line of “zero carb, zero calorie” products, introduced a second brand for kids and families, and grown distribution to 17 states, the company reports.
The company’s new Multi-Vitamin Enhanced brand targeted at the family and kids market will make it consumer debut April 23-24 at the Live Well New York Show at the Javits Center. “Our mission,” Jaquez says, “is to help Americans live healthier lives by making healthier choices. Our products are pure water, vitamins and minerals and a touch of natural fruit flavors. They contain no added caffeine taurine or adulterants, and are naturally low on sugar. They combine the flavor of juice with vitamins and minerals the body needs.”
“The fortified water market is the hottest category in the beverage industry,” according to company President Raymond Jaquez. “We expect to ship 1.5 million cases coast-to-coast this year, making us the growth champion in this category.”
Both brands come in 20-ounce bottles and 10 flavors: Low-Carb Peach-Strawberry, Lemon-Lime, Kiwi-Strawberry, Orange, Tropical Citrus, and Tropical Sports Punch. The company’s no-carb products come in Orange-Carrot, Peach-Melon, Black Tea with Lemon. and Green Tea with Honey and Ginseng flavors. For more information contact the company at (212) 213-8005 or visit its web site, www.energymultivitamin.com.