BOULDER, CO – IZZE Beverage Company, the leader in the sparkling juice category, announced the hiring of Maile Buker as the vice president of marketing. At IZZE, Buker will oversee all marketing functions, including brand development, public relations, event marketing, product placement and consumer relations.
“Maile is the perfect leader for our marketing team,” said Todd Woloson, co-founder and president of IZZE Beverage Company. “Her passion for brand development coupled with her strategic marketing and leadership experience are exactly what IZZE needs to reach the next level of maturity.”
Buker is returning to Boulder after a ten-year absence, highlighted by marketing positions at Black Diamond Equipment and NIKE. At Black Diamond, a leader in climbing and backcountry ski gear, Buker was the global director of marketing and direct sales, where she served as guardian for the brand, developed and implemented the strategic global marketing plan, and managed the creative and direct sales teams. At NIKE, Buker was a global product line manager, responsible for category profitability, revenue and sales forecasting, as well as all marketing, advertising and grassroots promotional strategies. Prior to her departure from Boulder, Buker was employed by Kryptonics as the global director of sales and marketing, as well as Coors Brewing Company, where she oversaw lifestyle and action sports marketing, product placement, and national young adult consumer promotions.
“I am very excited to be back in Boulder and have the opportunity to work with a great-tasting beverage that is a healthy alternative to soda,” Buker said. “IZZE is an amazing brand, and I look forward to leading the team of very talented and passionate individuals, and continuing to develop consumer evangelists who are crazy about IZZE Sparkling Juice.”
Buker is active in community involvement and sits on the executive board for HERA – a nonprofit organization dedicated to ovarian cancer awareness and research. A trail runner, whitewater kayaker, and backcountry skier, she also sits on the executive board for the Outdoor Industry Women’s Coalition (OIWC).
Buker earned Bachelor of Arts degrees in Economics and International Affairs at the University of Colorado at Boulder.
About IZZE Beverage Company:
The IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while contributing to a higher purpose. The IZZE Project Reach program supports and creates education-based development for farm workers and their families in the communities where IZZE buys its fruit. IZZE Sparkling Juice is now sold nationally in Starbucks and Target stores, as well as in local Whole Foods Markets, Wild Oats Markets, grocery stores, and casual and fine dining restaurants and delis across the United States, Caribbean and South Pacific. IZZE is available in seven flavors: Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon, Sparkling Pear and Sparkling Pomegranate, and is sold in 4-packs, single-serve 12-and 16-ounce glass bottles, and 8.4-ounce cans. For more information, visit www.izze.com or contact: Heather Willison, 303.327.5515, firstname.lastname@example.org