PLANO, Texas – Cadbury Schweppes Americas Beverages (CSAB) announced its support of the American Beverage Association’s (ABA) new school vending policy.
The policy calls on all parties involved in the sale of beverages to schools, including beverage companies, bottlers, independent vending operators and others, to follow new guidelines for vending machine beverage offerings in schools:
* only water and 100 percent juice to elementary school students;
* only nutritious and/or lower calorie beverages to middle school students; including water, 100 percent juice, sports drinks, no-calorie soft drinks, and low-calorie juice drinks. No full-calorie soft drinks or full-calorie juice drinks with five percent or less juice until after school hours; and
* a variety of beverage choices to high school students, including water, sports drinks, 100 percent juice, and juice drinks. No more than 50 percent of the vending selections will be soft drinks.
“This policy marks a real change in the way beverage companies will partner with schools,” said Gil Cassagne, President and CEO of CSAB. “We are taking an important step forward in working with parents, community leaders, and school officials as we collectively focus on healthier lifestyles for children.”
Companies and school administrators are encouraged to begin implementation as soon as practical. CSAB is actively working with its bottlers and independent vending operators to ensure the policy’s implementation.
“We will continue to listen to consumers as we build on our legacy of developing products that can be part of a balanced diet, as well as partnerships that promote healthy lifestyles,” Cassagne added.
In 2003, the company’s Snapple operation entered into an exclusive vending and marketing agreement with the City of New York. The unique program provides such low-calorie beverages in schools as 100-percent Juiced and Snap 2-0 water, as well as financial support of sports and physical education programs including the Public School Athletic League.
Earlier this year, CSAB launched a three-year, multi-million dollar alliance to support the American Diabetes Association’s (ADA) efforts to fight obesity and diabetes in the U.S. As part of this partnership, CSAB is supporting ADA programs such as Weight Loss Matters, which emphasizes the importance of reducing calories and controlling portion sizes as well as the benefits of physical activity.
In addition, CSAB has the broadest portfolio of low or no-calorie beverages in the industry, including six of the top ten selling diet non- colas. The company also pioneered the Plus category in beverages by adding juices and calcium, creating new products such as 7 UP Plus and Mott’s Plus for Kids.
“At Cadbury Schweppes, we’ve been creating brands people love for more than 200 years. We will continue to offer a wide variety of products, including lower calorie and nutritious offerings, so our consumers have different beverage options to fit their individual lifestyles,” said Cassagne.
About Cadbury Schweppes Americas Beverages
Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott’s Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands.
For more information please contact: Greg Artkop, +1-972-673-8470, or Charles Alfaro, +1-973-909-2585, both of Cadbury Schweppes Americas Beverages