Choice Marketing, one of California’s largest independent natural food brokers, has announced its expansion into the Southwest United States that includes Nevada, Arizona, and Utah. Choice Marketing currently represents natural food products in Northern and Southern California.

Several Natural Food Category leaders have signed brokerage agreements with Choice Marketing Southwest including Lundberg, Seventh Generation, Spring Tree, Stretch Island Fruit Leather, Country Choice Organics, St. Clair’s and Michael Angelo’s.

“We are very excited about this new venture and expect it to reward our manufacturers’ and customers jointly”, said Kathy Demel Murray, Regional Manager of Choice Marketing West.

“Choice is in a very unique situation”, states Bill Sipper, Senior Partner at Cascadia Consulting Group, a food and beverage consulting firm. “Because Choice is one of the few remaining independent natural food brokers and because they are so strong at executing at the street level, more vendors will want them to represent them in these new markets. Almost any broker can make a good headquarters call. But Choice can make the headquarter calls AND execute flawlessly on the streets where the real difference is made”.

Maricruz Steadman has been promoted to Outside Sales Supervisor to oversee the new venture. Jim Kilpatrick has joined Choice Marketing and will be based out of Phoenix, Arizona.

For more info please contact Bill Sipper at 201-760-9019 or