“Beverage Companies at the Cutting Edge” Call With JOHN EDWARD COCHRAN, President & COO of FIJI Water

@@imgJohn Edward Cochran
President & COO of FIJI Water

Will Talk With Us on:
Tuesday, May 16, 2006 11:00AM EST

Conference Call Information:
Dial-In Domestic: 800-374-1467; Intl: 706-679-7445
Passcode: “HERZOG”
Replay Domestic: 800-642-1687; Intl: 706-645-9291
Replay Pin ID#: 9106327
Replay available for 1 week

We are pleased to announce that John Cochran, President and COO of Fiji Water will be our next guest speaker in our conference call series entitled “Beverage Companies at the Cutting Edge”. Our goal is to continue to provide investors with access to some of the top innovators in the beverage industry.

The conference call is scheduled for Tuesday, May 16 at 11:00am EST.
Background on Fiji Water:

FIJI Water, bottled at the source in Viti Levu (Fiji Islands), is the second largest imported water brand in the United States. The company is headquartered in Los Angeles, CA, and operates a state of the art bottling facility in the Fiji Islands.

FIJI Water is widely considered to be the finest bottled water in the world due to its pristine source, which lies deep within a virgin ecosystem in the South Pacific and a continent away from the nearest industrialized centers. FIJI Water also offers a unique mineral profile including higher levels of silica than any other nationally distributed water. The results are a clean, smooth taste and a host of important health and nutrition benefits.

Today, FIJI Water is widely available at fine restaurants and hotels, all major retail channels including grocery and convenience, and through an innovative home delivery program. Following the success of the flagship U.S. business, FIJI Water has expanded to Canada, Mexico and the Caribbean, the United Kingdom, and Australia, where the brand’s iconic square bottle is increasingly visible at leading on-premise and retail establishments.

Mr. Cochran’s Bio:
John Cochran has been a senior member of Roll International’s leadership team since December of 2003. Roll is a diversified portfolio of food, beverage and consumer services companies headquartered in Los Angeles and John led the acquisition of Fiji Water in November of 2004. He has been the President and COO of Fiji since March 2005.

Prior to Roll John spent four years with General Electric and three years with McKinsey & Company. John has a MBA and a Masters of Architecture from the University of Michigan. He spent five years in the US Air Force prior to graduate school.