ST. LOUIS (May 17, 2006) – Rudy Beverage, Inc. – the company co-founded by University of Notre Dame football legend Daniel “Rudy” Ruettiger – is pleased to announce that it has signed a distribution partnership with Millbrook Distribution Services, Inc.
Millbrook, a leading wholesale provider of beverages, non-food products and specialty food products, will include Rudy Beverage’s much-anticipated lines of healthy, low-sugar beverages in its distribution to more than 2,700 supermarket locations throughout the Northeast. RUDY! RUDY! Flying ColorsTM and Rudy RevolutionTM are expected to be on shelves in June.
“We are thrilled about the opportunity to partner with Rudy Beverage in bringing healthy, low-sugar sports drinks to our retail customers,” said Kirsten Hogan, category manager of Millbrook Distribution Services, Inc. “We share Rudy Beverage’s philosophy of excellence and are completely committed to these products.”
RUDY! RUDY! Flying ColorsTM, created especially for kids, is packed with eight vitamins and minerals and has only 10 grams of sugar per 8-ounce serving – significantly less than the amount in other children’s sports and juice drinks. It also contains Xylitol, a natural sweetener with a low glycemic index that helps prevent dental cavities as part of a low-sugar diet.
Rudy RevolutionTM is Rudy Beverage, Inc.’s revolutionary new sports energy drink. With only 8 grams of sugar per 8-ounce serving, Rudy RevolutionTM contains half the sugar of leading sports drinks, as well as high levels of electrolytes, sea salts and natural vitamins and minerals to keep everyone from the all-star high school athlete to the weekend warrior constantly energized. Rudy RevolutionTM also contains EON Water, a purified, structured water that is easily absorbed by the body and sustains natural energy longer.
“We’re starting to roll out in the Northeast, but Millbrook distributes to more than 10,000 retail stores in 45 states, which fits perfectly with our launch strategy across the country,” said Drew Carver, president of Rudy Beverage, Inc. “We want to make these special drinks available to parents, kids and athletes of all ages as soon as possible.”
In addition to Millbrook Distribution Services, Inc., sales and distribution partnerships have been signed with Tri-Venture Marketing, Inc; Pioneer Food Brokers Inc.; Celtic Marketing, Inc.; T.B. Allen and Associates; Abbey-Chamberlin; and Club Marketing, primarily serving Wal-Mart and Sam’s Club stores.
About Rudy Beverage, Inc.
Founded by Notre Dame sports legend Daniel “Rudy” Ruettiger and Drew Carver, a beverage industry expert and son-in-law of former Fighting Irish coach Dan Devine, Rudy Beverage, Inc. is focused on creating and distributing sports drinks that offer great taste as well as healthy choices for parents, kids and athletes looking for something special. RUDY! RUDY! Flying ColorsTM and Rudy RevolutionTM are the first in the new line of low-sugar, high-nutrition beverages that also offer Rudy’s inspirational message of hope – that “never give up” spirit immortalized in the movie “RUDY” – on every bottle. Visit www.rudybeverage.com for more information.
About Global Beverage Solutions, Inc.
Rudy Beverage, Inc. is a majority-owned portfolio company of Global Beverage Solutions, Inc. Global Beverage Solutions, Inc. is a business development company governed under the Investment Company Act of 1940 that invests primarily in development stage companies within the beverage industry. As a business development company, Global Beverage Solutions, Inc. provides financial guidance in addition to cash investments in the form of both loans and equity investments in its portfolio companies. Global Beverage Solutions, Inc. reports information which can be found at edgar.sec.gov and trades under the symbol, GBVS, on the OTCbb Bulletin Board quotation system. Additionally, company information can be found on its Web site at www.globalbeveragesolutions.com.