Blenders Product Release in Northeast Region of United States


Bravo!TM Brands announces the launch of Bravo! BlendersTM in the New York Metro area. Bravo! BlendersTM are a delicious and innovative, lactose free meal replacement beverage that has the all the energy boosting goodness of milk and is fortified with extra vitamins, minerals and 25% more protein than regular milk. Bravo! will be aggressively marketing BlendersTM to the retail trade in the New York Metro area.
Bravo! will launch BlendersTM on September 18, 2006 in the New York Metro area. BlendersTM will be distributed in this market by F&V Distributors, a wholly owned subsidiary of Ferolito and Vulatggio and Sons, the innovative producer of Arizona Iced Tea. F&V’s sales force will be supported by extensive point of sale and a strong public relations effort. Bravo! will also be holding sampling events for BlendersTM during the morning and afternoon commute times in such venues as Grand Central Station, Penn Station and the Wall Street Area. Additional spontaneous samplings throughout Manhattan will be held over the course of three days.

Bravo! BlendersTM have fewer calories than many popular weight control beverages and ready-to-eat meals. Produced aseptically, Bravo! BlendersTM do not need to be refrigerated and have a shelf life of 6 months. Blenders TM can be enjoyed cold out of a deli refrigerator or at home for breakfast, lunch and dinner as well as a mid-afternoon energizing “pick-me-up.”

Roy Warren, Bravo! Foods International’s Chief Executive Officer, commented, “We are excited about the introduction of Bravo! Blenders into the New York tri-state market and have positioned the introduction with numerous sample tasting events and promotions. We believe Bravo! Blenders will be widely accepted and become a favorite of the New York consumer.”