MINNEAPOLIS, (Sept. 5, 2006) – airforce® Nutrisoda® is launching their new socially conscious campaign “Style Conscience” in the month of September. This multi-faceted promotion is designed to raise awareness as well as raise funds for Dress for Success, using edun LIVE t-shirts which are associated with the EDUN fashion label.
Dress for Success is an international, non-profit organization that helps disadvantaged women achieve economic independence by providing professional attire, a network of support and career development tools.
airforce Nutrisoda will create a unique t-shirt produced from 100% African cotton and made in edun LIVE’s factory in the small, impoverished African country of Lesotho. It will be available for purchase on www.nutrisoda.com. While Nutrisoda has made the social commitment to buy their t-shirts from a source which aids economic development, the company has also made a further commitment from the resulting t-shirt sales by pledging 100% of the profits to Dress for Success. In addition, t-shirt purchasers will also receive a special 50% discount on their online order of Nutrisoda.
It is intended that sales of the special edition airforce Nutrisoda t-shirt will help provide factory jobs at the Lesotho factory that produces edun LIVE t-shirts, and promote trade opportunities in Sub-Saharan Africa.
“Dress for Success is extremely honored to be a part of this partnership and we believe the Style Conscience t-shirt campaign will result in a significant contribution to our organization,” said Joi Gordon, CEO of Dress for Success Worldwide. “We are proud to be aligned with a company that has a strong dedication to being socially conscious and helping to advance disadvantaged women.”
“We are thrilled to be using edun LIVE product to benefit Dress for Success to create a designer t-shirt, that will generate opportunities for deserving women globally,” said Maile Buker, Vice President of Marketing and Strategy for the Ardea Beverage Company. “This is the beginning of a long term, sustainable relationship knitted together through a common commitment towards style and social responsibility. We see ourselves as the good soda.”
About Dress for Success®
Dress for Success is an international not-for-profit organization with the mission to advance low-income women’s economic and social development and to encourage self-sufficiency through career development and employment retention. Since starting operations in 1997, Dress for Success has expanded to 79 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more that 300,000 women work towards self-sufficiency.
About airforce® Nutrisoda® and Ardea Beverage Company
The Ardea Beverage Company is dedicated to the development and marketing of nutrient-enhanced beverages that deliver health and wellness benefits in a safe, delicious and convenient format. airforce® Nutrisoda® is now available nationwide at select retail stores including Super Target, fine grocers, airports, hotels, cruise lines, restaurants, clubs, spa locations and online. The company is based in Minneapolis, MN. For additional information, visit www.nutrisoda.com.