San Clemente, CA (October 5, 2006) – Sambazon, the leading global supplier of the Amazon Superfood Açaí berry, has announced the launch of a new organic açaí juice. With acai products showing unprecedented growth in both natural and conventional channels, market leader Sambazon introduces this new juice in their line of 6 ‘ready to drink’ organic açaí beverages.
The juice, called Purple PowerT, is a pure organic blend of açaí and blue agave. It has a delicious exotic berry flavor and is light and refreshing. The purple açaí berry grows wild in the Amazon Rainforest and is considered to be one of the healthiest foods on the planet for its unique synergy of powerful antioxidants, healthy omega fats, protein and fiber. Sambazon’s fresh juice will be available in single serving 10.5 ounce bottles and sold in the produce section of grocery stores nationwide.
Founded in 2000 as the first Company to bring the Açaí berry from the Brazilian Amazon to North America, this açai juice is a follow-up to a line of six organic açaí-based superfood smoothies Sambazon launched earlier this summer. Already a best-selling favorite in natural products stores such as Whole Foods and Wild Oats Markets, Sambazon’s new juice and smoothie beverages are also now available at conventional grocery stores including Safeway, Vons, HEB, Meijers, Dierbergs, QFC, Shop Right, Dagastino’s and Food Emporium and will continue rolling out nationwide throughout the fall.
“Açaí has gotten a lot of media attention because it’s rich in antioxidants but its much more than that. Açaí also delivers healthy omega fats, fiber and protein, which is why it’s considered one of the most powerful superfoods on the planet. Our new juice delivers the same delicious taste and whole food nutrition you get from our other premium organic açai products,” said Jeremy Black, Global Brand Manager, Sambazon. “And with our new state-of-the-art factory in the heart of the Amazon, our supply chain and quality is better than ever. We are excited to make our açai beverages available to consumers on a more mass market level.”
Sambazon pioneered the creation of the first of its kind Fair Trade and Certified Organic supply chain of Açaí which benefits thousands of local families and protects the biodiversity of the Amazon Rainforest through sustainable agriculture. With the launch of the first of its kind acai manufacturing facility in the Amazon last month, Sambazon is the only vertically integrated supplier and marketer of Açaí products, controlling every step of the manufacturing process to ensure sustainable and organic origin of the fruit as well as the highest level quality, nutrition, taste. To learn more about Sambazon Açaí and creating positive change in the Amazon and beyond please visit us at www.sambazon.com.