airforce Nutrisoda and PF Flyers Fly First Class Together


@@img2MINNEAPOLIS, (Oct. 31, 2006) airforce® Nutrisoda® announced that they will be outfitting their team of lifestyle marketing managers in PF Flyers action shoes. The partnership between airforce Nutrisoda and PF Flyers pairs two lifestyle brands that pride themselves in being at the cutting edge of fashion and function.

“We look to partner with brands that are hip, stylish, and innovative,” said Phil Mero, director of lifestyle marketing for Ardea Beverage Company. “Our lifestyle marketing managers work extensive hours in the field supporting our sales efforts at events, reinforcing key influencer relationships and executing in-store demos. When I had the opportunity to outfit our team in a high performance shoe with an aesthetic as cool and retro chic as PF Flyers, I had to jump on it. After all, you are what you drink, and what you wear!”

“PF Flyers is proud to partner with airforce Nutrisoda as we share many of the same brand attributes,” said Joe Casagrande, brand manager for PF Flyers. “Our team had the opportunity to experience airforce Nutrisoda at several events and we have been fans ever since. We are excited to have their brand warriors wear our shoes and look forward to their feedback.”
airforce Nutrisoda provides health conscious consumers with a style and wellness choice in the crowded beverage market. The seven flavor offerings provide specific ingredients that help achieve wellness goals. Anchored by Immune, a tangerine and lime flavored drink that offers amino acids, vitamins and minerals to help support immune system. Other varieties include Radiant, Slender, Focus, Flex, Energize and Calm.

Equipped with a patented Posture Foundation, PF Flyers, like airforce Nutrisoda, is committed to providing a healthy benefit without compromising style or purpose.

About airforce® Nutrisoda®
Introduced in 2003, airforce Nutrisoda, targets on-the-go, nutritionally-aware people who also enjoy new experiences and discovering new products. Each of the seven flavors within the portfolio feature striking packaging and contain vitamins and minerals formulated to achieve a specific wellness benefit. The products have zero sugar, zero aspartame, zero sodium and zero to few calories, appealing to fashion & health-conscious consumers.

airforce® Nutrisoda® is available nationwide at select retail stores including SuperTarget, fine grocers, national airports, hotels, cruise lines, restaurants, clubs, spa locations and online. With a strong commitment to social causes, airforce Nutrisoda tastes good, looks good, and does good. The Good Soda.