ATLANTA, Feb. 5 – Beginning this week, Enviga, the sparkling green tea proven to burn calories, will start appearing on store shelves across the U.S. The national rollout follows a successful launch in New York City, New Jersey and Philadelphia in November 2006. A delicious green tea beverage, Enviga was conceived by Beverage Partners Worldwide (BPW), a joint venture of Nestle S.A. and The Coca-Cola Company.
“Enviga represents the perfect partnership of science and nature, providing an optimum blend of green tea extracts (EGCG) and caffeine,” said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. “Enviga is designed to work with your body to increase calorie burning. It creates a negative calorie effect — in other words, you burn more calories than you get from drinking it. We believe consumers are smart and understand that Enviga is designed to complement, not replace, regular exercise, a sensible diet and other healthy choices they make throughout the day.”
How Enviga works
The Nestle Research Center (NRC) in Lausanne, Switzerland, has long studied the properties and benefits of green tea as part of its extensive global tea business. A recent study conducted by the University of Lausanne in cooperation with the NRC revealed that consuming the equivalent of three Enviga cans over the course of the day resulted in an increase in calorie burning.
“The accumulated body of scientific research shows that a combination of caffeine and green tea extract high in EGCG (epigallocatechin gallate) invigorates metabolism to gently increase energy use,” said Nestle researcher Dr. Hilary Green.
Studies have shown that when EGCG and caffeine are present at the levels comparable to that in three cans of Enviga, healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60 — 100 calories.
EGCG is a naturally occurring antioxidant in tea, including green tea. Enviga provides 90 mg of EGCG in each serving, along with 20 percent of the daily value for calcium. Enviga’s natural flavors and naturally active plant micronutrients make it a refreshing choice for maintaining a balanced lifestyle.
Consumers demand choice
“We’ve seen a shift in consumers’ attitudes toward health and wellness, with more consumers seeking product choices that support healthy lifestyles and fit into their daily routine,” said Jason Warner, vice president, functional beverages, Beverage Partners Worldwide. Enviga delivers calorie burning via a great tasting, convenient sparkling green tea beverage — it’s unique!”
Enviga is available in three delicious flavors — green tea, berry and peach — in the ready-to-drink tea section at supermarkets, mass merchandisers, convenience and drug stores and club stores.
Enviga is sold in individual 12-ounce sleek cans as well as 6-can and 12-can multi-packs. Suggested retail price for Enviga will be $1.29 — $1.49 (single can).
“Enviga brings together Nestle’s expertise in nutritional science and extensive knowledge in the benefits of green tea with Coca-Cola’s consumer, marketing and distribution resources to create a new global beverage category with consumer benefits — a beverage that allows you to drink negative calories,” said Leslie Novos, CEO of Beverage Partners Worldwide.
About Beverage Partners Worldwide
Beverage Partners Worldwide (BPW) is a joint venture between Nestle S.A. and The Coca-Cola Company. BPW operates autonomously while drawing on the capabilities of Nestle and The Coca-Cola Company. It is a global business unit with cross-functional teams located in Atlanta, GA; Zurich, Switzerland; and Bangkok, Thailand. The Americas business unit markets Gold Peak and Nestea ready-to-drink iced teas.
About Coca-Cola North America
Coca-Cola North America is a unit of The Coca-Cola Company, the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.