Reed’s, Inc. Announces Exclusive Distribution Agreement with Manhattan Beer Distributors

Reed’s, Inc. (OTCBB:REED)announced today that it has entered into an exclusive distribution agreement with Manhattan Beer Distributors, a leading distributor of brand-name beverages, for distribution of the Reed’s, Virgil’s and China Cola brands throughout Metro New York, which includes New York City, Long Island and the seven counties north of the city.

Christopher Reed, Founder and CEO of Reed’s, Inc, stated, “This partnership with Manhattan Beer Distributors (MBD) represents a tremendous opportunity for Reed’s to gain broader brand exposure in the largest metro area in the United States. With their fleet of over 500 vehicles, MBD services over 23,000 accounts and delivers in excess of 27 million cases a year. MBD is recognized for distributing some of the best-known brands in the beverage industry and we are tremendously excited to be a part of their world-class portfolio.”

Mr. Reed continued, “Manhattan Beer Distributors will be distributing Reed’s Ginger Brews, Virgil’s Root Beer, Cream Soda and Black Cherry Cream Soda and both China Colas. The Reed’s products will be MBD’s entrance into the high-growth, premium, non-alcoholic beverage category.”

Bill DeLuca, Senior VP of Sales, Marketing and Business Development for Manhattan Beer Distributors, stated, “Since our inception in 1978, Manhattan Beer Distributors has excelled in distributing high-quality, high-growth, niche brands. We have achieved fantastic growth in our fiercely competitive market with consistently exceptional sales and merchandising efforts, as well as working effectively with our supplier partners. We are delighted to partner with Reed’s and help their products to achieve their full potential throughout Metro New York.”

About Manhattan Beer Distributors
Manhattan Beer Distributors, founded in 1978, is the largest single-market beer distributor in the United States. The company’s primary suppliers are Molson-Coors, Crown, the Boston Beer Company and Mike’s Lemonades. MBD’s top-selling brands are Coors Light, Corona, Samuel Adams and Mike’s Lemonade. The company has received significant industry recognition, including being named the 2005 recipient of the prestigious Coors Brewing Company’s “Founder’s Award” (granted to the top Coors distributor in the country) and Beverage World magazine’s “2006Wholesaler of the Year.”

About Reed’s, Inc.
Reed’s, Inc. develops, manufactures, markets and sells innovative, all-natural, non-alcoholic beverages, candies and ice creams. Its non-alcoholic Ginger Brews are unique in the beverage industry, being brewed from fresh ginger, spices and fruits. Award-winning gourmet product lines include: Reed’s Ginger Brews, Reed’s Ginger Juice Brews, Reed’s Ginger Candies and Reed’s Ginger Ice Creams. Additionally, the Company has acquired Virgil’s Root Beer and China Cola product lines. Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed’s, please visit the company’s website at: or call (800) 99-REEDS.