@@img1SAN FRANCISCO (June 2007) – This month Hint Inc., maker of all-natural, great tasting Hint® , essence water without sugar, preservatives or anything artificial, launches its third major promotional tie-in with a Disney film. After successful campaigns last year surrounding the premiere of The Santa Clause 3: The Escape Clause and in early 2007 with the premiere of Meet the Robinsons, Disney and Hint Inc. are collaborating again, this time in honor of the release of Disney.Pixar’s new animated comedy, Ratatouille.
For a limited time, Hint will distribute a special version of their popular Strawberry-Kiwi water featuring images from the film on the bottle along with a call to action for an online instant win game. From Walt Disney Pictures and Pixar Animation Studios’ Ratatouille, directed by Academy Award winner Brad Bird (“The Incredibles,”) is a hilariously original comedy about one of the most unlikely friendships imaginable. A down-and-out garbage boy named Linguini and a rat named Remy dare to dream the impossible dream of becoming gourmet chefs in a five-star French restaurant. Together they carve their own imaginative path to becoming the greatest chefs in Paris.
Hint, whose mantra is Drink Water, Not Sugar®, is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a simply delicious, calorie-free beverage to give her family. She developed Hint in response to the growing wall of sugary juices and sodas. “The idea of placing a rat on our bottle raised a few eyebrows, but we decided to go for it, considering Disney’s great track record with animated rodents,” says Kara Goldin, Hint’s creator and founder. “Ratatouille is a fun movie for the whole family and, as always, it is great to be working with Disney.”
Hint comes in nine extraordinary flavors including: Pomegranate-Tangerine, Peppermint, Pear, Raspberry-Lime, Strawberry-Kiwi, Tropical Punch, Mango-Grapefruit, and Cucumber. Sold in specialty markets, grocery stores, fine spas, luxury hotels and on www.drinkhint.com, Hint has a suggested retail price of $1.69 for 16oz. A case of 24 bottles can be purchased online for $44.