SOUTHLAKE, Texas (Sept. 29, 2008) – Project 7, a consumer goods company passionate about social change, today announced the launch of its first product-Project 7 Purified Water, available for purchase online at www.Project7.com. Fifty percent of profits from Project 7 Purified Water will benefit seven critical areas of global need: Build the Future, Feed the Hungry, Heal the Sick, Help Those in Need, Hope for Peace, House the Homeless, and Save the Earth. The socially responsible bottled water is a terrific way for individuals to stay hydrated while making a difference in the world.
“We believe the launch of Project 7 Purified Water places hope in the hands of consumers who can choose to ‘change the score’ and affect the lives of millions with their purchasing decisions,” said Tyler Merrick, president and founder of Project 7. “Project 7 strives to provide individuals with everyday products, like bottled water, which will support the needs of others around the world when used conscientiously. Now that Project 7 Purified Water is available for purchase, we are confident individuals will begin to see how easy it is to take action and create change.”
Beyond its charitable contributions, Project 7 Purified Water boasts a variety of environmental initiatives. Made from Polyethylene Terephthalate (PET), the bottles are 100 percent recyclable. Project 7 encourages consumers to recycle their water bottles, which the company will combine with organic cotton to manufacture into t-shirts (five water bottles used for every t-shirt), also available for purchase with 50 percent of profits supporting the seven critical areas of need. Project 7 has a unique shipping method as well using boxes made from 100 recyclable material and soy inks rather than trays that require plastic shrink wrapping. Because each box holds more bottles of water than a single tray, Project 7 requires only four trucks as opposed to five to ship the same amount of product creating less carbon emissions.
Locally sourced in the U.S., Project 7 Purified Water is shipped from distributors regionally so that transport distances are limited and environmental impact is reduced. Project 7 prides itself on producing domestic products-an important way to avoid wastefulness associated with importing water from international destinations in a day and age when saving energy and resources is vital.
Retailing at SRP $1.29 – $1.39 per bottle and only $19.95 per case of 24 bottles, Project 7 Purified Water and Project 7 merchandise, currently available for purchase online at www.Project7.com, will be in retailers nationwide in the near future. The newly established Web site offers consumers facts and comprehensive white papers on each of the seven critical areas of need along with information on other ways to help including tax-deductable donations and volunteer opportunities nationally and internationally. Visitors can also visually experience Project 7’s mission by viewing one of its many online videos.
Merrick continues, “Americans consumed more than 8.8 billion gallons of bottled water last year. We are working to leverage this market so that people on the go, mothers or fathers who purchase water for their families, employers who buy for their businesses and individuals who carry bottled water when they work out, can fulfill this need while effortlessly doing a good deed.”
Consumers can now purchase Project 7 purified water to help ‘change the score’
Regardless of sales during its first year, Project 7 has committed to donating $15,000 to nonprofits supporting each of the seven areas of critical need, totaling a minimum donation of $105,000 in 2009.
For information on purchasing or carrying Project 7 products, please contact Tyler Merrick at 817-488-9777. For press inquiries, please contact Jenn Myres at 619-234-0345.
About Project 7
Based in Southlake, Texas, Project 7 is a consumer goods company passionate about social change. For every purchase of a Project 7 product, the company donates 50 percent of profits to seven areas of critical need in the world-Build the Future, Feed the Hungry, Heal the Sick, Help Those in Need, Hope for Peace, House the Homeless, and Save the Earth. Non-profit organizations supporting any of these seven areas of need can submit applications to Project 7. Seven of these organizations, one from each area of need, will be voted on by consumers and supported by product proceeds for the upcoming year. Project 7’s first product-a line of purified water-will launch in September 2008. Project 7 is a for-profit company. For more information on how you can help “change the score,” please visit www.project7.com.