CRUNK!!! will debut a new citrus flavor this summer


New York,
NY (May 29, 2008) – CRUNK!!! Energy Drink will be expanding its
 product portfolio this June by launching a new lemon-lime citrus flavor
after the success of both regular and sugar-free pomegranate flavored CRUNK!!!.
CRUNK!!!  Citrus will have new packaging as well; a boasting
yellow and green can. Since January 2008, CRUNK!!! has added five new markets
to their distribution – Los Angeles, North Carolina, Missouri, Oklahoma, and
Tennessee – and the expansion will continue this summer.
“With the continuing popularity of the pomegranate flavor CRUNK!!!, we are
thrilled to be introducing CRUNK!!! Citrus to the market this summer,” says Tom
Mahlke, President  and CEO. “CRUNK!!! Citrus is the only energy drink on
the market with an all natural lemon-lime taste and the renowned CRUNK!!! bite.
The strong consumer demand is driving the success of the CRUNK!!!! brand, and
is the reason we keep opening new markets on a regular basis,” says Mahlke.
CRUNK!!! Citrus will be launching with a multi-level marketing program, “We are
planning to implement a full blown marketing campaign including events, street
teams, sampling and regional radio. Promotions will also include looking for
the freshest DJs that can create the craziest CRUNK!!! Citrus mix and the most
CRUNK!!! Citrus Girls for our 2009 calendar,” says Kevin Doyle, Vice President
of Marketing.
CRUNK!!! Energy Drink is authentically connected to youth through music and has
relationships with both platinum recording and up-and-coming artists today. The
list of artists include Lil Jon, Pitbull, Bohagon, Paul Wall, and others to
many bands including After Midnight Project, School Boy Humor, Gillmor, Billy
Boy On Poison and Vogue In Movement.
First launched in 2004 by multi-platinum selling rapper and producer Lil Jon
and beverage industry mogul Sidney Frank, CRUNK!!! Energy Drink is designed to
deliver mental and physical vitality while supporting the immune system. Made
with real flavors and a unique combination of herbal supplements, amino acids,
complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the
youth lifestyle. For more information on CRUNK!!! Energy Drink please visit: