PureSport Announces Major Distribution, Athlete and Personnel New

AUSTIN, Texas, Feb. 12 /PRNewswire/ — PureSport, the patent-pending performance drink that is revolutionizing the sports drink category, is continuing its rapid rise from Olympian’s secret weapon to mainstream sports drink with a number of major distribution, athlete, product and personnel announcements. Launched in July 2008, Pure Sport took center stage at the Beijing Olympics thanks to Olympic gold medalists Michael Phelps, Brendan Hansen, Ian Crocker, Aaron Peirsol and Nastia Liukin, all of whom made public the key role that PureSport played in their Olympic training programs.

New Retailers
To meet the growing consumer demand for the product, PureSport announced today that it has signed a national distribution deal with Sports Authority, the nation’s preeminent full-line sporting goods chain, as well as online outlets including SwimOutlet.com and NutritionExpress.com. Until now, PureSport, which has enjoyed a cult following among professional athletes, coaches and trainers, had been available primarily through the company’s web site.

New Athlete Partners
PureSport also announced today that it has inked exclusive product training deals with a diverse range of top athletes including Ryan Powell, the nation’s top-ranked lacrosse player; soccer star, Kenny Cooper, Jr.; triathletes Brandon Marsh and Amy Marsh; and NFL player Bernard Berrian of the Minnesota Vikings.

“I kept hearing a buzz about PureSport and thought, I’ve gotta try this stuff, so I did. And let me tell you, it really works — it makes a huge difference in terms of reducing post-workout muscle fatigue and soreness,” said Berrian. “I’m thrilled to be part of the PureSport team.”

“What I love most about what we’ve built is that we’re a tight group and our athletes are real product ambassadors, not hired marketing guns,” says Michael Humphrey, CEO of PureSport. “Every one of them trains with PureSport and has experienced first-hand the product’s ability to help them perform at peak levels.”

PureSport’s secret is in its patent-pending formulation, which boasts a 2:67-to-1 protein-to-carbohydrate ratio, which is optimal for muscle performance and recovery. The product also has no caffeine, no added sugar and about half the calories of other sports drinks, which has made it popular with those watching calories.

Olympian Brendan Hansen Joins PureSport
PureSport also announced today that Brendan Hansen, the world-record holding swimmer who won gold in Beijing, is taking a break from 15 years in the international world of competitive swimming to join the company as Director of Training & Performance. In his new position, Hansen will be responsible for building the company’s relationships with athletes, trainers, coaches and sports clubs.

“I’ve been training with PureSport for the last two years and believe so much in the product that I’ve decided to put my swimming career on hold to do what I can to spread the word about PureSport,” says Hansen. “I’m excited about this new challenge and intend to approach it with the same work ethic and commitment to excellence that I’ve applied to my career in swimming.”

“Brendan has been a valued part of the PureSport family since the beginning and we are delighted to have access to — and provide our partners with access to — his incredible knowledge and experience as a high- performing, world-class athlete,” says Humphrey.

PureSport Earns Informed Sport Registration

In other news, PureSport has earned registration with Informed-Sport, a leading, independent supplement testing program that only registers products that they have rigorously tested and proven to be completely free of substances prohibited by the WADA, the World Anti-Doping Agency.

“We’re honored by the designation,” says Humphrey. “PureSport is as clean a drink as they come, which is why athletes, trainers and coaches love it so much.”

Product Use among Non-Athletes
PureSport is quickly gaining a following among non-athletes as well. According to Humphrey, the company has received numerous calls from safety directors at corporations who want to buy PureSport for their industrial workers.

Humphrey says he’s not surprised by the growing popularity of the product and the company’s growth.

“It’s clean, it tastes great and it works,” says Humphrey. “It’s performance in a bottle whether you’re competing in a world-class sporting event, working out in the gym, doing yoga, recovering from the flu or cleaning out your garage.”

PureSport is a brand of patent-pending, just-add-water performance drinks that feature the optimal carbohydrate-to-protein ratio of 2:67-to-1. Launched in July 2008, Pure Sport took center stage at the Beijing Olympics thanks to Olympians Michael Phelps, Brendan Hansen, Ian Crocker, Aaron Peirsol and Nastia Liukin, all of whom incorporated PureSport into their Olympic training programs. Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, with input from Phelps, PureSport is available in two formulations: PureSport Workout, which is used prior to and during exercise to improve endurance and reduce muscle tissue damage, and PureSport Recovery, which is used within 30 minutes of completing a workout to speed the storage of muscle and liver glycogen and promote muscle tissue repair. PureSport Workout and Recovery formulations are available in grape, fruit punch, lemon-lime and banana-berry. A carton of individual packets (15 servings) and canister (36 servings) of the PureSport Workout formula retails for a suggested $29.99 and $49.99, respectively. A carton of individual packets (10 servings) and a canister (11 servings) of the PureSport Recovery formula retails for a suggested $24.99 and $21.99, respectively. PureSport may be purchased at Sports Authority stores nationwide, RunTex stores in Texas, and online at http://www.puresport.us/, http://www.swimoutlet.com/ and http://www.nutritionexpress.com/. For more information, please visit www.puresport.us