LAS VEGAS, NEV. (March 25, 2009) The XYIENCE logo accompanies notable brands like Harley-Davidson on the UFC’s octagon where a Pay-Per-View audience of about 12 million people views it annually. Beyond the arena, the brand’s partnership with the UFC continues to provide opportunities to connect with its core consumer. With a video game release on the horizon and UFC footage that continues to gain momentum, XYIENCE is finding brand exposure is virtually unlimited.
Created for the Xbox 360 and Playstation 3 platforms by video game giant THQ, the much-anticipated video game “UFC 2009 Undisputed” is due out June 2 (www.ufcundisputed.com). It is an explosive fighting game that details the action, intensity and attitude of a UFC live event. XYIENCE will make repeated impressions on players, as its logo is placed on the mat and bumper of the octagon within the video game. Additionally, a virtual-world sponsorship with headlining fighters will land the XYIENCE logo on the shorts of fighters like Wanderlei Silva.
“The video game and energy drink demographics are a near match, so this is a great opportunity for XYIENCE and Xenergy to make another connection with our core consumer,” says Csaba Reider, XYIENCE CEO and president.
Currently, online venues like YouTube provide XYIENCE with a steady stream of impressions via UFC fights found on the site. For example, UFC 74, where the XYIENCE and Xenergy logo are center stage on the octagon, has received more than 6,943,000 views and is ranked as one of the site’s top 40 most-viewed sports videos of all time.
“Especially in this economy, a partnership has to be more than writing a check. We’re examining all of our relationships closely and working to find creative and cost-effective ways to bring value to both sides. For example, with the UFC, that means taking measures like placing its logo on Xenergy and the new X Shot and providing its brand with the chance to connect with our consumer,” Reider explains.
For the brand’s retail customer, in mid-June, XYIENCE will offer a trademarked octagon-shaped cooler to display Xenergy so stores can more readily connect with the brand’s core consumer, the UFC fan. The brand has several pending programs on the table with the UFC that will be announced in the coming weeks.
About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.
Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy is available in retail stores throughout the United States and Canada.
XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3-for increasing strength and stamina and aiding in post-exercise recovery-to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.