Hansen’s Natural Glows With the Launch of SELF Beauty Elixir


CORONA, CA–(Marketwire – March 5, 2009) – For women seeking to add more guilt-free indulgence & simple alternatives into their daily beauty routine, Hansen Beverage Company, a leading marketer of natural and alternative beverages, introduces SELF Beauty Elixir. Made with the finest ingredients, SELF Beauty Elixir is a low-calorie, functional, ready-to-drink beauty beverage infused with an essential blend of vitamins, minerals, natural fruit & botanical extracts with antioxidants that promote and support healthy skin & overall wellness.

SELF Beauty Elixir contains 30% fruit juice, all natural flavors, and many antioxidant rich vitamins such as 500% Vitamin E, 150% Vitamin C, and 100% Vitamin A per serving. In addition to having only 35 calories per can, the product is very low in sodium, gluten-free, and preservative-free with no artificial colors. Available in three naturally attractive flavors: Blushing Berry, Pink Lemonade, and Tropical Bliss.

“We are absolutely delighted to introduce a fun, refreshing, multi-functional beauty drink specifically designed for women to enjoy every day,” said Jaime Phan, Senior Brand Manager of Hansen’s. “Our new product offering is a convenient, affordable, and guiltless indulgence that provides the luxury experience to women in search of additional options to simplify or diversify their daily beauty and diet regimen.”

SELF Beauty Elixir by Hansen’s will be sold as a 4-pack unit with four individual 8oz. slim cans perfectly packaged inside an elegant box.

The new beauty beverage line will begin shipping this April to mass retailers, drug stores, and major supermarkets within select markets and appear on shelves by late spring.

About Hansen Beverage Company
For more than 75 years, Hansen Beverage Company has provided consumers with superior quality and delicious, healthy and natural beverages. Consumers can trust the quality of our ingredients as Hansen’s® branded products are free of preservatives; contain no high fructose corn syrup, no artificial colors or flavors. Based in Corona, Calif., Hansen Beverage Company markets and distributes Hansen’s Natural® sodas, iced teas, sparkling refreshment, juice cocktails, apple juice and juice blends, Junior Juice®, Organic Junior Water™, Juice Slam™, Energy Pro™ and Blue Sky® beverages. Hansen Beverage Company is a subsidiary of Hansen Natural Corporation (NASDAQ: HANS).