Beach, FL-(March 5, 2009)-Ever wonder what fuels world-class triathletes? For the BodyZen Elite Triathlete Squad, the newest key ingredient is Venga functional infusions.
Beverage Innovations, Inc. www.beverage-innovations.com, makers of TeaWAVE® Smoothies, Tropics® 100% Natural Infusions and Island Rose® teas, and a leader in the premium, upscale functional beverage market with customers in 30 countries on 5 continents, today announced it has become an official sponsor of the BodyZen Elite Triathlon Squad. BodyZen is a full-service, multi-sport athlete management company that provides coaching, management and consulting services to amateur and world-class endurance athletes
Venga will be along-side BodyZen all the way throughout the triathlon and endurance sports season and will kickoff their relationship at the Miami International Triathlon and Expo scheduled for March 13th through 15th. Visitors to the booth will be able to sample and learn about Venga, one of the most celebrated functional beverages on the market, as well as meet and speak to members of the BodyZen Elite Squad competing in the race.
Venga is a truly functional, premium beverage that combines antioxidant rich teas with 100 percent natural and exotic fruit juices, vitamins and nutraceuticals in a preservative-free, great tasting blend. Venga is a ready-to-drink, non-carbonated beverage that comes in six (6) distinct flavors/functions to help consumers achieve their goals, perform their best and relax. These functions include Energize, Daily Dose, Rehydrate, Calorie Burn, Brainstorm and Health Zen. With no HFCS’s, no preservatives and bursting with all the good stuff mother nature has to offer.and a little more.Venga delivers the nutritional and functional benefits consumers desire in a great tasting blend of exotic fruit flavors and teas.
“It’s exciting to have Venga on board with the BodyZen Squad and at the first major race of the triathlon season,” said Lee Zohlman, founder and President of BodyZen. “Our athletes looked at Venga quite seriously and we were all impressed with its ingredients and true level of functionality so we see them as a strong addition to the team.”
“We are proud to have been approved and now enjoyed by such respected and discerning athletes as those who comprise the BodyZen Squad,” said Marc Lange, General Partner of Beverage Innovations. “We invested heavily in the research and development of Venga and consulted with leading beverage and nutraceutical experts to create the next generation of functional beverages that truly deliver. With the recognition we will receive from being a part of the BodyZen squad for their entire race season, consumers will know our products deliver on their promise and will get more familiar with our brand.”
As a part of the agreement, Venga will be working with the BodyZen Squad throughout the triathlon and endurance sports season. The Venga logo will be prominently displayed on team uniforms, Venga will participate at all event expos with samples and literature available to attendees and the athletes themselves will be enjoying the great taste and benefits of the product. In addition, Venga will be featured on the web site and will participate in many of the functions and athlete boot-camps BodyZen conducts throughout the year.
About Beverage Innovations, Inc.
Beverage Innovations, Inc. offers specialty beverage solutions to world class customers in 30 countries on 5 continents, including the U.S., Canada, Mexico, United Kingdom, Germany, Netherlands, United Arab Emirates, South Africa, South Korea and Australia. Beverage Innovations markets and sells upscale beverages under its own brands Tropics®, Venga®, Villagio®, TeaWAVE®, and Island Rose® teas.