Clif Bar & Company Launches CLIF Quench Bottled Sport Drink


BERKELEY, Calif.–(BUSINESS WIRE)–The leader in all-natural and organic energy bars has created a refreshing new bottled sport drink with a clear difference. Clif Bar & Company introduces CLIF Quench™, a clear sport drink made with only the all-natural and organic ingredients that athletes and active people need for healthy hydration.

The new 88 percent organic sport drink is made with the optimal balance of electrolytes and carbohydrates proven to give the body only what it needs to stay hydrated and sustain performance. CLIF Quench contains no artificial colors, flavors, sweeteners and preservatives.

And staying true to the company’s journey toward sustainability, CLIF Quench comes in the most planet-friendly bottle of its kind.

CLIF Quench is available in four refreshing flavors: Fruit Punch, Lime-Ade, Orange and Strawberry Citrus. The flavors were designed to be quenching for taste buds that have heightened sensitivity during physical activity. The 16-ounce bottles are sold in natural food and grocery stores nationwide, select sports retailers and fitness centers as well as online for a suggested retail price of $1.49.

“For more than 16 years we’ve been making all-natural, nutritious foods for athletes. But as athletes ourselves, we know that food alone can’t sustain us while training or competing,” said Gary Erickson, founder and co-owner of Clif Bar & Company. “CLIF Quench is a great way for people who sweat to stay hydrated with a drink that’s as healthy, natural and organic as the foods they eat every day.”

Better Balance of Essential Ingredients

CLIF Quench offers the optimal balance of ingredients a thirsty body needs, with a higher-electrolyte-lower-carbohydrate recipe that effectively moves water where the body needs it most.

Higher levels of carbohydrates in other drinks can cause interference at the point of transfer between the stomach and bloodstream. This can slow down the hydration process and create what many athletes call “sloshing in the gut” – where fluids stay in the stomach causing cramps and impeding performance.

CLIF Quench uses sucrose as its carbohydrate to optimize water and electrolyte absorption while helping to maintain energy. While sucrose can be metabolized in every cell, the fructose used in many sport drinks is primarily metabolized in the last stages of digestion. According to the Journal of the American Dietetic Association, fructose may cause mild gastrointestinal distress.

A recent performance study conducted at Stanford University found that CLIF Quench is effective at: 1) keeping the body’s temperature cool; 2) delivering blood, oxygen and water to the muscles; and 3) preventing energy-draining sugar crashes.

More Sustainable Package for the Planet

The CLIF Quench bottle is made of 40 percent post-consumer recycled PET plastic – the highest percentage of any U.S. bottled beverage. The bottle also uses an adhesive-free PETG label, making it completely recyclable along with the bottle.

Additionally, CLIF Quench is a member of 1% for the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide. CLIF BAR will contribute 1% of CLIF Quench annual revenues to 1% for the Planet for environmental restoration projects and partnerships in the areas of water, waste and climate.

About Clif Bar & Company

Clif Bar & Company is a leading maker of all-natural and organic foods and drinks, including the organic certified CLIF® BAR energy bar, delivering Nutrition for Sustained Energy®, and LUNA®, The Whole Nutrition Bar for Women®. Committed to sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product. For more information please visit