Minute Maid Adds Strawberry Kiwi Flavor to Enhanced Juice and Juice Drink Line


HOUSTON (July 16, 2009) – The newest addition to the Minute Maid Enhanced line of chilled juice drinks, Minute Maid Strawberry Kiwi flavored juice drink, combines both Yerba Maté and real fruit juice to provide consumers with a delicious natural energy boost.

Available in supermarkets and other retailers nationwide beginning in August, Minute Maid Strawberry Kiwi is the brand’s first offering of the popular, great-tasting strawberry and kiwi flavor combination. The new product combines both Yerba Maté and real fruit juice to provide a natural lift in energy.

“Minute Maid is constantly looking for new ways to meet the needs of health-conscious consumers,” said Mike Saint John, President Minute Maid Business Unit. “Minute Maid Strawberry Kiwi with Yerba Maté is a delicious juice-based natural energy beverage with the trusted great taste for which Minute Maid is known.”

The Minute Maid Enhanced Juice and Juice Drink line delivers flavorful juice beverages with unique fortification to help meet consumers’ health needs. In addition to new Minute Maid Strawberry Kiwi flavor, the Minute Maid Enhanced juice and juice drinks line includes Minute Maid Pomegranate Blueberry flavored 100% juice blend — five juices with Omega-3/DHA and four other nutrients to help nourish the brain and body; Minute Maid Pomegranate Lemonade and Minute Maid Pomegranate Flavored Tea, both excellent sources of antioxidant vitamins C and E; and Minute Maid Heart Wise® Orange Juice with plant sterols to help lower cholesterol (2 – 8 fl. oz. servings with meals).

Minute Maid Strawberry Kiwi will be available nationwide in the same distinctive premium 59-fl.oz. PET bottles as the other great-tasting Minute Maid Enhanced juices and juice drinks. Featuring an “easy pour” side grip, the attractive clear packaging stands out on the shelf, showcasing the fresh taste and high quality of the juice.

The launch of Minute Maid Strawberry Kiwi will be supported with a fully integrated marketing program that includes in-store and out-of-store trial and awareness tactics.

About Minute Maid

The Minute Maid portfolio of beverages, with more than 100 different flavors and varieties, is produced by The Coca-Cola Company. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

For additional information about Minute Maid Enhanced Juices and Juice Drinks, visit www.minutemaid.com.