Under the agreement, X & R Beverage Distributors Inc. will bring drank(TM) to thirsty, stressed-out and highly-caffeinated consumers throughout the greater Miami region, covering a service area that includes Miami Dade and Broward counties.
“Demand for drank(TM) in south Florida is so huge right now that X & R Beverage Distributors Inc. was created solely to supply this important market,” said Peter Bianchi, CEO of Innovative Beverage Group. “Not only will this partnership help us to reach a key market for drank(TM) but it also enables us to reach the scores of tourists that visit the Miami area every day.”
“We have been watching drank(TM) gain popularity and increase sales throughout the country for the past year and are enthused to work with this growing brand and offer a new wave of relaxation to the south Florida area,” said Xavier Romero, President of X & R Beverage Distributors Inc. “With drank(TM) being featured on both Fox News Network and the Tonight Show with Conan O’Brian in the past week the timing for launching in our market could not be better.”
With a slogan of “slow your roll(TM),” drank(TM) is the antithesis of the herd of energy drinks crowding the functional beverage sector. Since launching in select markets in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body with a calming blend of melatonin, rose hips and valerian root.
X & R Beverage Distributors Inc. joins an extensive roster of regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup, including 7-Eleven stores nationwide. For more information about drank(TM), please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter @slowyourroll. To reach X & R Beverage Distributors Inc, please call (305) 860-6578.
About Innovative Beverage Group Holdings, Inc.
Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation(TM) beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.
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