Apple Rush Now Available to Greater New York Metropolitan Area

DOLTON, Ill., Sept. 28 /PRNewswire-FirstCall/ — Apple Rush Co., Inc. (Pink Sheets: APRU), is pleased to announce that the Company has been steadily increasing its presence in the Greater New York Metropolitan area through its New York distributor, Dell Beverage and Food, since they took on the Company’s flagship product line of Organic Apple Rush(TM) Sparkling Beverages in late 2007. Dell Beverage and Food has added 100 new retail locations this summer throughout the five boroughs of New York City: The Bronx, Brooklyn, Manhattan, Queens and Staten Island, which has the nation’s largest population, an estimated at 18.8 million people.

The momentum for acceptance of Apple Rush(TM) has grown tremendously throughout the various demographic sectors of the New York City area. The brand not only sells well in Natural and Specialty Foods stores and Deli’s, but has expanded into the local neighborhoods and is sold in ethnic grocery stores, convenience stores and sandwich shops throughout the City. The Company is gaining entry into the small independent grocery chains such as Key Foods, Fine Fare and Foodtown with very positive results.

“New York City is an enormous market and we are very pleased that we have gained more than a foothold over the last two years. The consumption of Apple Rush(TM) is growing at an ever-increasing rate, as our product brand recognition grows and gains public awareness. In time, we expect the Apple Rush(TM) line to be fully distributed throughout the country and available in most of the national chains,” stated Robert Corr, President of Apple Rush Co.

About Apple Rush Co., Inc.:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The Company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company’s flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles. Three top selling flavors will also be available in cans in October 2009. Ongoing information is available at