Adina For Life To Unveil New Zero-Cal Adina Holistics at 2010 NACS Show

Two New Varieties Will Play Major Role in Supporting Latest Distribution Victories
San Francisco, CA (October 6, 2010) – San Francisco-based Adina for Life, Inc., creators of Adina beverages, today announced they will exhibit at the 2010 NACS Show in Atlanta, GA on October 5-8, where they will unveil a new line of zero calorie Adina HolisticsT.  Adina Holistics, which is inspired by a vision of a world that “Drinks No Evil”, is starting to prove itself in terms of consumer pull in key chains like Whole Foods Markets, Targets, and other national retail accounts.
“Our new Zero-Calorie Holistics will be a pivotal element to our success as we get set to launch two new SKUs as early as this fall,” said Norm Snyder, President and Chief Operating Officer at Adina. Snyder added that Adina’s mission to meet consumer demand for healthier beverage options without sacrificing taste and refreshment is the key driver for the company’s innovation and early successes. The addition of an increased sales force, and strategic investment from firms like CIC Group, Sherbrook Capital, Pacific Community Ventures (PCV), and Good Capital have also played an integral role in contributing to the brand’s quick rise.
Most notably, Safeway has recently approved the expansion of distribution for Adina further into their Northern California and Phoenix locations, following a successful forty-store test in the San Francisco Bay area in early 2010.  
Adina Holistics is currently available in seven great tasting, fruit and herbal infused varieties. Distribution has grown rapidly since its launch in May 2009, and with the addition improved distribution partners like Dr Pepper Snapple Group (DPSG), in California, and Big Geyser, in New York, Adina’s herbal elixirs are now available in thirty six states through national and regional chain retailers such as Target, Whole Foods Markets, Walgreens, Safeway, Wegmans, Shaw’s, HyVee, Albertson’s, Fry’s, Bashas’, Dahl’s, Marsh, Lunds and Byerly’s, Nuggets, Big Y, Market Basket, Dierbergs, Henry’s, 7-Eleven, Speedway, QuikTrip, Holiday Station and Casey’s, as well as thousands of independent retailers across the country.
About Adina for Life, Inc:
Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by the vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business-one drink at a time. The company is dedicated to producing great-tasting, better-for-you, fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.
Adina for Life, Inc. has three product lines: Adina HolisticsT Herbal Elixirs, Baristas BrewsT All-Natural Coffee Drinks, and Organic Tribal BlendsT, Coffee Drinks. For more information or to follow Adina Holistics on Twitter, visit