New York, NY (November 16, 2010) – Inko’s LLC, the first and only beverage company solely dedicated to producing and marketing all-natural, ready-to-drink white teas, today announced the availability of two new 12-ounce flavors: Inko’s “Poppin’ Punch” and Inko’s “ Bumpin’ Berry” White Teas. Both have been approved by New York City’s Department of Education for sale into school vending machines.
To improve the nutritional quality of food and beverages available for sale to students at school, the outgoing
Chancellor of the Department of Education for the City of New York revised and updated its 2004 Wellness Policy on June 29th, 2009. This new Policy mandates to improve the quality and nutritional value of foods and beverages that are available for children. Specific to beverages, the policy states:
– Water is permitted
– Low calorie drinks without any artificial flavors, colors, or sweeteners are permitted
– Maximum of 25 calories per 8 oz. serving
– No serving size limit
“Kids want what they want and delivering a low-calorie, all-natural alternative to the sugar water and diet chemicals offered to our children in years past is no easy task,” said Andrew Schamisso, founder and president of Inko’s White Tea and father to a NYC public-school second grader. “ In fact, some say it’s a losing proposition.
However, under our new ‘Inko’s: Part of the Solution’ tag line, we went to the kids first and out of a number of flavors tested, berry and punch got the thumbs up. We then put those drinks in a grab-and-go capped bottle, dressed them up with eye-catching graphics and gave both fun names. We’re confident kids will continue to want what they want and want Inko’s,” said Schamisso.
In April of this year, Inko’s won the "Innovation Award" from the National Automatic Merchandising Association (NAMA) for creating its initial 12-ounce healthy beverage offerings for vending machines.
Established in 2002, Manhattan-based Inko’s LLC is dedicated to bringing the unique taste and healthy benefits of white tea to people that want themselves and their children living a healthier lifestyle. To learn more about Inko’s , visit www.HealthyWhiteTea.com and our fan page at facebook.com/inkostea.