R.W. Knudsen Family re-launches Spritzers with updated formula and packaging

CHICO, Calif. (March 11, 2010) – Containing all-natural fruit juice, sparkling water and nothing else, R.W. Knudsen Family Spritzers have been regenerated for the new decade. A longtime favorite natural soda, never made with added sugar, Spritzers will reappear on shelves this spring with a modified formula containing fewer calories, updated packaging and carrying case, and a redesigned look.

R.W. Knudsen Family consistently strives to meet the evolving needs of its loyal consumers. According to the 2009 Food and Health Survey conducted by the International Food Information Council, 64 percent of Americans report making changes to improve the healthfulness of their diet. Spritzers reflect a shift in the sparkling beverage industry towards healthier alternatives made with wholesome ingredients.

The new Spritzers contain 70 percent to 80 percent juice, a reduction from the original formula, which contained 100 percent juice. This adjustment naturally decreases the calories per can from about 200 to 120 or 110. As for taste, the primary fruit flavors are now more pronounced since the mixing juices (commonly white grape and apple) were decreased.

Based on consumer feedback R.W. Knudsen Family also transformed Spritzers’ traditional 12-ounce can to a sleek 10.5-ounce can. With an updated design showcasing real fruit and lively colors, the packaging is stylish and inviting. The new Spritzers come in 4-packs with a recyclable paper wrap, replacing the former 6-pack unit. The 4-pack allows for a more approachable price point, especially for consumers that may be new to the natural beverage category.

Spritzers are sold at natural and traditional grocers nationwide for $3.99 per 4-pack of 10.5 ounce cans. Flavors include Mango Fandango, Tangerine, Red Raspberry, Jamaican Lemonade, Black Cherry, Boysenberry, Grape, Ginger Ale, Lemon Lime, Cranberry, Mandarin Lime, Strawberry, Orange Passionfruit and Peach.

R.W. Knudsen Family® has produced quality, all-natural juice products since 1961. Its offerings include Recharge® all-natural sports drinks, more than 125 types of natural and organic fruit and vegetable juices, carbonated fruit beverages, and specialty items. All R.W. Knudsen Family products are made from 100 percent natural ingredients, without artificial flavors, and never contain added sugar. Visit www.knudsenjuices.com for more information.