With new products like the 100% pure coconut water CocoZona and Arnold Palmer Hard released by AriZona’s affiliated entity, Hornell Brewing, the company continues to stay atop innovation and progress.
AriZona is also giving its tried and true strategy a chance abroad, with a recent expansion into international markets. Since the debut of AriZona teas overseas, the company has seen great success in countries like Germany, France and the Netherlands – and the demand continues to grow.
As Communications Director Jackie Harrigan states, “AriZona is one of Ad Age’s hottest brands because of it past accomplishments and future potential. With a strong hold through social media – especially with our Facebook following of almost 3 million – the company keeps a close relationship with consumers and carries that familial feel over to the fans. We’re not slowing down anytime soon.”
For more information, please visit www.drinkarizona.com.