SANTA BARBARA, CA (December 2011) – Christie Communications (www.christiecomm.com), a leading global, organic communications agency, announced today that it has been retained by PALO beverage company (www.drinkpalo.com) to assist in marketing their unique herbal PALO Root Tea™. With its successful background in promoting and launching natural teas and beverages in the U.S. market, Christie Communication is well suited to support PALO in expanding brand awareness and demand for their high quality tea beverage – the first of its kind in the functional beverage industry.
PALO Root Tea is 100% natural and brewed from Mamajuana (a blend of healthy roots and herbs derived from the Taino Indians of the Dominican Republic’s traditional system of herbal health and wellness). The root tea contains 16 different roots and adaptogenic herbs each with its own nutrients that work synergistically to support the body. PALO’s complete proprietary formula represents an array of phytochemicals, polyphenol antioxidants, vitamins and minerals that work together to balance and support the body’s efficiency. The tea provides sustained energy and balance without caffeine and offers immune system support and stress-fighting qualities. PALO contains no preservatives, no additives, no natural flavorings, no colorings, and no juice concentrates. With only 50 calories per serving, PALO is a uniquely delicious root tea that combines cultural tradition with the taste and health benefits that consumers desire.
Kenyatta Bell, founder and CEO of PALO, was introduced to Mamajuana while finishing his second year of graduate school. He immediately wanted to learn more about this root-based beverage and after returning from the Dominican Republic, Kenyatta began brewing his own batches of root tea. Eventually in 2005, he found the perfect balance between the many herbal flavors to create ready-to-drink PALO Root Tea. “I not only wanted to make a beverage that provided natural energy, but also create a modern twist on a long-standing tradition,” says Kenyatta.
José González, COO of PALO, adds, “With its 16 roots and herbs, PALO Root Tea is a distinct alternative to feeling energized without caffeine. We are excited to bring this unique, great-tasting blend to the American public, as it is so unlike anything else on the market today.”
“We are very pleased that PALO has chosen ChristieCommunications for its continued success,” said Gillian Christie, founder and CEO of Christie Communications. “We are one of the nation’s top agencies in regards to tea knowledge and experience in product launches, so we are confident that we can effectively establish the PALO brand as a highly sought after functional ingredient beverage.”
About PALO Root Tea™
Founded by Kenyatta Bell in 2005, PALO Root Tea is brewed from Mamajuana, a blend of 16 different wild-crafted roots and herbs. The beverage is derived from the Taino Indians of the Dominican Republic’s traditional system of herbal health and wellness. 100% natural tea, PALO contains phytochemicals, polyphenol antioxidants, vitamins and minerals that work together to balance and support the body’s efficiency. Brewed with no preservatives, no additives, no natural flavorings, no colorings, and no juice concentrates, PALO tea provides sustained energy and balance without caffeine and offers immune system support and stress-fighting qualities. With only 50 calories per serving, PALO is a uniquely delicious tea that combines cultural tradition with the taste and health benefits that consumers desire. For more information about PALO Root Tea, please visit www.drinkpalo.com.
About Christie Communications
Christie Communications is a full-service public relations, marketing, advertising agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. Christie Communications goes beyond branding and other marketing buzzwords. It is a company based in philosophy, driven by passion, and known by its results. The Christie Community Foundation creates a “ripple effect” of global betterment through creating and promoting innovative, results-oriented initiatives for the betterment of the world.