Joe'y Coffee Alternative Launches "Joe'y To-Go'y", Their Single-Serve Sachet for Convenience Outside the Home

Launched due to consumer demand, Joe'y to-go'y puts big taste (and 12 superfoods) in a mini package, making it easier to take this fan-favorite alternative to coffee with you wherever your day takes you.

Santa Monica, CA, November 12, 2025 – For the many fans of Joe'y Coffee Alternative, this small package equals big news. Until now, Joe'y has come in 18 cup and 60 cup resealable pouches. Great for home use, but not the height of convenience when you want to take your Joe'y to go'y. Now Joe'y is launching an 8-pack of single serving sachets, offering a new way for fans to get the same clean energy and delicious flavor on the go.

"We've received hundreds of requests for a smaller format from our customers. Whether they want to share a cup with a friend or bring Joe'y along on a getaway, having this single serve package is going to satisfy one of our most frequent asks," says Stephanie Gamulin, Digital Community Manager. "We're thrilled to be able to listen to our customers and provide this portable size."

Named to elicit a smile, Joe'y to-go'y will be making its online debut at the brand's online store on November 12th and will be hitting shelves nationwide in December.

Crafted with clean, farm-sourced ingredients and designed to deliver longer-lasting energy with less caffeine, each cup of Joe'y delivers 12 superfoods in a blend that helps you feel focused, energized, and grounded – without the jitters and crashes of regular old joe.

In four short years since the brand's inception, Joe'y has become a staple in the homes of a rapidly growing fan base. In a recent consumer survey, 84% said they look forward to their mornings more now that they drink Joe'y and 86% of Joe'y drinkers said that it has helped them cut back on caffeine. Not only that, 91% of Joe'y drinkers say it tastes better than every other mushroom coffee/coffee alternative they've tried (and they've tried them all)! It's no wonder they want to have it with them wherever they go.

"I love this drink and feel amazing every day. I just returned from vacation where I wasn't able to drink it for 6 days and I completely felt the difference and will never go without it again," said Jessica G. in her review of the drink.

Joe'y was founded by Brendan Smith, a former college track and field athlete who discovered he had a heart condition at a young age that prompted him to find a way to cut back on caffeine while keeping all the things he loved about coffee. Shortly after the company's founding, he brought on his first employee – his mother Francie, who heads up the café side of the business to this day.

Says Brendan, "Joe'y was created out of personal desire for something that scratched the itch of coffee without triggering my heart issues. It turns out, people everywhere are starting to cut back on caffeine in an effort to improve their overall health. We're incredibly grateful to our customers for helping us grow and we'll always listen to an ask – whether it's for a new flavor (stay tuned!), detailed information on our sourcing and quality testing, or a new travel-friendly size format. This launch underscores our commitment to meeting their needs."

Joe'y is available in subscription or one-time format and for sale in select grocers and cafes nationwide. Joe'y to-go'y retails at only $9.99. Subscription orders always ship free.

About Joe'y Coffee Alternative

Founded in 2021, Joe'y Coffee Alternative is one of the fastest growing coffee alternative brands in the United States. Joe'y prides itself on its commitment to bring to market the most consistent, best tasting, highest quality coffee alternative possible. Guided by the principle that people deserve real, farm-to-cup superfood ingredients, Joe'y has direct relationships with their farmers to ensure each ingredient meets their exacting quality standards. The brand has grown by more than 200% this year. An estimated 8 million+ cups of Joe'y have been sold since the company's founding.

Source: Consumer survey of 412 Joe'y purchasers, July 2025.