Introducing a Refreshing New Low-Calorie IZZE esque: Sparkling Watermelon

BOULDER, CO (April 15, 2011) —The natural goodness of IZZE® meets the juicy and delectable flavor of watermelon in IZZE Beverage Company’s latest addition to its bubbly line of low-calorie IZZE esque®. Sparkling Watermelon, hitting store shelves in April, is a delicious, all-natural beverage with just the perfect amount of carbonation for light, flavorful and thirst-quenching summertime refreshment.

“We’re excited to add Sparkling Watermelon to our delicious low-calorie lineup,” said Brad Armistead, director of marketing, IZZE Sparkling Juice. “With only 50 calories per bottle, it’s the ideal, guilt-free, sparkling summer beverage.”

The pairing of watermelon with sparkling water is just the latest evolution of the most-consumed melon in the U.S. Long revered for its sweet and succulent red core, watermelons are 92 percent water and were actually used as canteens by early explorers. Watermelon’s flavorful essence is perfectly captured in IZZE esque, which is composed of 25 percent pure fruit juice and sparkling water.

IZZE esque makes it easy to enjoy naturally low-calorie goodness. Sparkling Watermelon joins three existing IZZE esque flavors: Sparkling Black Raspberry, Sparkling Limon and Sparkling Mandarin. Every 12-ounce bottle of IZZE esque has just 50 calories and less than 14 grams of sugar that occur naturally from fruit juice, making it a perfect choice for health-conscious drink seekers. As with IZZE Sparkling Juice, IZZE esque is all natural and contains no refined sugars, caffeine, preservatives or artificial flavors.

IZZE esque is available nationwide in Whole Foods Market, as well as in select grocery stores, delis, and casual and fine restaurants for a suggested retail price of $1.39 to $1.69 per bottle or $4.99 to $5.49 per 4-pack.

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About IZZE Beverage Company

IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while contributing to a higher purpose and is based in Boulder, Colo. First introduced in four unique Sparkling Juice flavors, IZZE has since expanded to include IZZE Fortified, low-calorie IZZE esque and IZZE Sparkling Natural Soda. It is sold nationally in Target, Starbucks and Whole Foods Market as well as in a variety of grocery stores, delis and restaurants across the country. IZZE’s philanthropic focus is to improve people’s lives through education and to encourage literacy by providing books and educational opportunities to those in need. IZZE brings this focus to life through a partnership with Global Education Fund. For more information, visit