Mountain Dew Announces Partnership with Mac Miller

NEW YORK, Nov. 8, 2011 /PRNewswire/ — Staying true to a tradition of supporting up-and-coming artists and life being different on the mountain, Mountain Dew® announces a new partnership with the one and only Mac Miller. With his hotly anticipated debut Blue Slide Park out today, Mountain Dew is pleased to present Mac’s first headlining US tour, which will feature 35 shows in 32 cities this Fall. The sponsorship will include branded promotional items at every show, a remix release on the Mountain Dew record label Green Label Sound and a live internet broadcast of Mac’s album release show tonight at the West Hollywood House of Blues.

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Dubbed an “internet sensation,” by Rolling Stone and featured on XXL Magazine’s Freshmen Class 2011 cover feature, even before his official debut, Mac Miller has built up a loyal fan base and won critical acclaim. “Mac brings such passion to his work – he works directly with fans, adds a ton of creativity and positive energy to all he does – simply put is one of the most exciting artists out there,” said Brett O’Brien, vice president of marketing for Mountain Dew. “He is a great fit for Mountain Dew and Green Label Sound. We’re excited to work with him and share his music with DEW Nation.”

Mac described his excitement working with Mountain Dew, “I’ve seen how Mountain Dew supports young artists. We’ve been trying to work together again for years and when this tour came up it seemed like the perfect opportunity.” Last March, Green Label Sound also asked Mac to play their official SXSW showcase with Chromeo, The Cool Kids, Classixx and Theophilus London.

This Autumn, fans will have access to an exclusive free remix of The Cool Kids’ “Penny Hardaway” by Mac Miller via Green Label Sound. Stay tuned for release details on that remix and more on Keep up on for additional content throughout the tour.

Mountain Dew Presents Mac Miller’s Blue Slide Park Tour
Nov 08 House of Blues West Hollywood, CA
Nov 09 House of Blues San Diego, CA
Nov 10 House of Blues Las Vegas, NV
Nov 11 Celebrity Theatre Phoenix, AZ
Nov 12 Rialto Theatre Tucson, AZ
Nov 13 Sunshine Theatre Albuquerque, NM
Nov 15 House of Blues Dallas, TX
Nov 16 Stubbs BBQ Austin, TX
Nov 17 The Ballroom at Warehouse Live Houston, TX
Nov 18 House of Blues New Orleans, LA
Nov 19 Potbelly’s Tallahassee, FL
Nov 20 The Fillmore Miami Beach at Jackie Gleason Theater Miami Beach, FL
Nov 22 Jannus Live St Petersburg, FL
Nov 23 Florida Theatre Jacksonville, FL
Nov 25 House of Blues Myrtle Beach, SC
Nov 26 The Tabernacle Atlanta, GA
Nov 27 The Fillmore Charlotte, NC
Nov 29 The National Athens, GA
Nov 30 The Norva Norfolk, VA
Dec 01 The Fillmore Silver Spring, MD
Dec 02 Best Buy Theater New York, NY
Dec 03 House of Blues Boston, MA
Dec 04 Mid Hudson Civic Center Poughkeepsie, NY
Dec 06 Toads Place New Haven, CT
Dec 07 Northern Lights Clifton Park, NY
Dec 08 Sherman Theater Stroudsburg, PA
Dec 09 STAGE AE Pittsburgh, PA
Dec 10 STAGE AE Pittsburgh, PA
Dec 17 Rave Ballroom Milwaukee, WI
Dec 27 House of Blues Atlantic City, NJ
Dec 28 House of Blues Atlantic City, NJ

About Mountain Dew

With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW® product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®.

About Green Label Sound

Green Label Sound is a record label curated by Mountain Dew. This unique model music outlet is designed to elevate and empower independent artists. Music fans can go to to download free music and watch exclusive videos by Chromeo, Star Slinger, Wavves, Neon Indian, Matt & Kim, Theophilus London, Holy Ghost!, Flosstradamus and Caroline Polachek, The Cool Kids, MNDR, Freelance Whales and more.

About PepsiCo

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses — Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola — also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate.

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