Jeff Jonke to Spearhead the Development and Introduction of New Products and National Growth Initiative
BOCA RATON, Florida, March 19, 2012 (GLOBE NEWSWIRE) — DNA Brands, Inc. (DNAX.OB) today announced that it has appointed Jeff Jonke as Vice-President of Strategic Development. Mr. Jonke will spearhead the growth and development of DNA Energy Drinks and the introduction of new proprietary offerings nationally across all channels.
Darren Marks, President of DNA said, “We feel very fortunate at this most opportune time to have been able to attract such a seasoned professional with Jeff’s background and experience. Mr. Jonke is an experienced leader and manager, well versed in all aspects of beverage industry and maintains top North American distributor relationships.” Marks concluded, “Jeff has also been responsible for the successful launch of several brands in the functional beverage sector while with such notable companies as Hansen Beverage Company (Monster Energy), Rockstar Energy Drink, Jones Soda Company, Arizona Beverage Company and Boo Koo Beverage. It is for these reasons that we have selected Jeff Jonke to spearhead our national growth initiative.”
“I am thrilled to be a part of the DNA Brands team”, said Mr. Jonke. “Joining DNA offers great opportunities for growth of DNA Energy Drink and to build nationally on the success the brand has had in the Southeast. I also look forward to the opportunities for new product development, incubation of those products in the Grass Roots Beverage Distribution system in Florida and national growth in the future. I am also excited to be part of the team developing these new products which we will take to market over the next several months. Jonke concluded, “DNA is ready for explosive growth and I look forward to being a part of its future. “
About DNA Brands, Inc.
DNA BRANDS, make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.
Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, Race Trac and Circle K.
True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.