Fresh & Easy Raises Money for Alex’s Lemonade Stand Foundation

A portion of fresh&easy lemonade sales will be donated to pediatric cancer charity

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Fresh & Easy Neighborhood Market today announced it is celebrating National Lemonade Day with a two-week lemonade sale and fundraiser to benefit Alex’s Lemonade Stand Foundation (ALSF). Now through September 4th, Fresh & Easy will donate 5% of the sales of its own brand lemonades to help in the fight against pediatric cancers.

The fresh&easy brand lemonades that are a part of this fundraiser include*:

  • Fresh Yellow Lemonade 59 oz. (now $2.50)
  • Fresh Mango Lemonade 59 oz. (now $2.50)
  • Fresh Blueberry Lemonade 59 oz. (now $2.50)
  • Fresh Raspberry Lemonade 59 oz. (now $2.50)
  • Shelf Stable Yellow Lemonade 64 oz. (now $1.99)
  • Shelf Stable Pink Lemonade 64 oz. (now $1.99)

Like all fresh&easy brand products, these lemonades do not contain any artificial colors, flavors or high-fructose corn syrup.

Fresh & Easy is also giving customers the option to donate directly to ALSF when checking out. Through September 4, every time a customer scans the barcode on the yellow lemon signs attached to the assisted check-outs, $1 will be donated to help fund cutting-edge cancer research projects as well as a travel program for cancer victims’ families.

“We are thrilled to have the support of Fresh & Easy Neighborhood Market in the battle against childhood cancer through the sale of their lemonade varieties,” said Liz Scott, Alex’s mom and Co-Executive Director of ALSF. “What better way to celebrate National Lemonade Day than by joining together with Fresh & Easy to continue the mission of our daughter, a cure for all kids with cancer.”

“We’re happy to be raising money for Alex’s Lemonade Stand Foundation with the help of our customers,” said John Burry, Fresh & Easy Chief Customer Officer. “Our goal is to help fight childhood cancers by raising awareness and supporting future research, which is why we’re donating a portion of our lemonade sales to this great charity.”

*Sale prices valid from 8/20 through 9/4

About Alex’s Lemonade Stand Foundation

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $55 million toward fulfilling Alex’s dream of finding a cure, funding over 250 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 199 stores in Arizona, California and Nevada. All of Fresh & Easy’s products, including Kitchen-To-Go meals, are made with the highest quality ingredients, and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. In addition to fresh prepared meals, Fresh & Easy offers fresh baked goods, meats and produce as well as favorite national brand products and household items, all at great low prices.

For more information about Fresh & Easy, visit Also follow the company on Twitter at and become a fan on Facebook at