Probiotic Juice Drinks Included in Third-Party Research Showing Gut Microflora may Reduce Cardiac Events
Boulder, Colo. (January 25, 2012) – GoodBelly, a line of delicious dairy-free probiotic juice drinks that help promote digestive health,* was included in an independent, third-party study recently published by the Journal of the Federation of American Societies for Experimental Biology (FASEB Journal). The study, led by Dr. John Baker from the Medical College of Wisconsin in Milwaukee, Wis., found that gut microflora may influence the risk and severity of heart attacks in rats. GoodBelly’s probiotic juice drinks were used in the independent study because of the company’s patented probiotic strain Lactobacillus plantarum299v (Lp299v), which replenishes the digestive system with beneficial bacteria.
“We were pleasantly surprised to discover that GoodBelly was used in Dr. John Baker’s study since we had no involvement or prior knowledge of his research,” said GoodBelly CEO, Alan Murray. “Heart health has never been a focus of our research or claims, however we believe this study breaks new ground in the field of probiotic investigation and we’re curious to see further work being done in the field. GoodBelly was developed to support digestive health, and while there is not sufficient evidence to support any heart health claim at this time, it is certainly encouraging to see findings of this nature.”
The study states that GoodBelly’s Lp299v suppressed the production of leptin in rats, which is a protein hormone that plays a key role in appetite and metabolism. During the study, GoodBelly’s drinks resulted in decreased circulating leptin levels, smaller myocardial infarcts, and improved mechanical function, which are all necessary for proper heart health. Researchers believe these findings could eventually lead to further indications that some probiotics benefit the heart in addition to their traditional use for promoting digestive health.
All of GoodBelly’s products are dairy-free, soy-free, vegan and kosher, and are available in a range of delicious fruit juice varieties. Lp299v has been studied in more than 16 research trials and unlike many other live cultures, survives passage through the stomach’s harsh acidic environment in order to benefit the rest of the digestive system. Once making its way beyond the stomach, Lp299v is shown to replenish the digestive system with good bacteria by adhering to the intestinal lining, and colonizing the gut with beneficial microorganisms.
GoodBelly products can be found in the refrigerated section of grocery, natural, and specialty retailers nationwide, including Safeway, Kroger, Whole Foods Markets, Sprouts, Fresh Markets, and more. Please visit www.goodbelly.com/yum for more information.
NextFoods is a functional foods company, and manufacturer of GoodBelly probiotic juice drinks. The company was formed by Steve Demos, natural foods pioneer and founder and former president of WhiteWave Inc., and industry veteran Todd Beckman, former vice president of business development and operations at WhiteWave, the largest producer and marketer of soy-based products (Silk® brand) in the United States. Based in Boulder, Colorado, NextFoods adheres to a mission of “Right Livelihood,” which fosters the continuous improvement of human nutrition while demonstrating the values for responsible and conscious capitalism. The team at NextFoods is comprised of seasoned and passionate industry pros committed to developing a series of world-class, highly nutritious, “next generation” foods while using sustainable, socially responsible organic practices whenever possible. To learn more about NextFoods and GoodBelly products, please visit www.goodbelly.com/yum.