Breuckelen Distilling Partners with Manhattan Beer & Beverage as New Distributor

Breuckelen Distilling, the Brooklyn-based craft distillery known for its New York roots and unwavering commitment to local agriculture and craftsmanship, today announces New York Wine & Spirits, a division of Manhattan Beer & Beverage Distributors, as its new distributor partner in its home state of New York. The new alignment supports the 16-year-old distiller’s plans for growth in the region and beyond.

“We’re excited to partner with Manhattan Beer & Beverage’s New York Wine & Spirits division as we enter our next phase of growth in our home state of New York,” says Richard Lindsay, President and CEO of Stockwell Reserve, which took ownership of Breuckelen in 2022. “Breuckelen Distilling was built to celebrate the craftsmanship and character of Brooklyn through premium spirits made with New York pride. Manhattan Beer & Beverage brings the relationships, market expertise and execution capabilities to help us reach more consumers across the state while continuing to invest in the brands and partnerships that have fueled our success. We look forward to building the business together.”

Considered New York’s leading beer and beverage distributor, Manhattan Beer & Beverage seeks to build powerful brands. “We are committed to brands that showcase integrity, and Breuckelen’s commitment to New York grain and local craftsmanship makes them an ideal brand for our portfolio of leading beverage brands,” says Matt Fraas, Vice President, New York Wine & Spirits.

Breuckelen Distilling crafts every bottle in Brooklyn using 100% local ingredients that reflect the quality and character of New York agriculture. Among New York’s established community of craft spirits producers, Breuckelen Distilling stands out for its award-winning whiskey and gin and strives to achieve true farm-to-cocktail spirits that reflect a genuine sense of place.

Breuckelen Distilling’s portfolio, which includes 77 Whiskey – The Local (Rye & Corn Blend), 77 Whiskey Straight Rye, 77 Whiskey Bourbon Rye Blend and Glorious Gin, is available across Metro New York, with current expansion into Upstate New York.

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About Breuckelen Distilling

Opened in 2010, Breuckelen Distilling started with a simple idea: Spirits should tell a story about where they're made and who makes them. The portfolio of whiskeys and gin, which includes 77 Local Rye & Corn, 77 Straight Rye, 77 Bourbon & Rye, and Glorious Gin, is crafted from 100% New York ingredients and distilled in Brooklyn by the people who believe in doing things the right way — not the easy way.

About Stockwell Reserve

Stockwell Reserve is a cooperative of craft distilleries driven to captivate consumers with award-winning brands and world-class marketing, utilizing the collective strength of our shared sales team, distribution expertise, and strategic growth capital.

About Manhattan Beer & Beverage Distributors

Founded in 1978, Manhattan Beer & Beverage Distributors has grown from humble beginnings to incredible heights. When our founder and CEO, Simon Bergson, started the business, he had 1 truck, 4,000 square feet of warehouse space, the distribution rights to 2 brands, and a lot of determination. Today, Manhattan Beer & Beverage Distributors has over 350 trucks, over 1 million square feet of warehouse space, and the distribution rights to 300 brands.