Hiball Energy Moves to Cold Activated16-oz Cans

BROOMFIELD, Colo., March. 9, 2012 —Hiball Energy, the pioneer of Sparkling Energy Water and Organic Sparkling Energy Drinks, has teamed up with Ball Corporation [NYSE: BLL], the largest beverage can company in the world, to debut its line of reformulated sparkling energy waters and organic energy drinks now packaged in cold-activated, lightweight 16 oz. aluminum cans. The cans will be featured for the first time today at the Natural Products Expo West in Anaheim, Calif.

“Our choice to move from 10 oz. glass bottles to 16 oz. aluminum cans is the result of consumer demand for a larger size with a more portable packaging option,” said Todd Berardi, founder and president of Hiball Inc. “Hiball’s customers ultimately win by getting 60 percent more volume, 30 percent lower cost per ounce, and 100 percent more energy fueled by premium organic and fair trade ingredients – all packaged in lighter, more portable and 100-percent-recyclable aluminum cans.”
The new can package features “cold activation” graphics using thermochromic ink by Chromatic Technologies, Inc. (CTI). When cans reach a temperature of 45 degrees F/8 C, the bubbles on the can graphics turn from white to blue — indicating that the beverage inside is at the optimal temperature for drinking.

“The aluminum can is the natural packaging solution for sparkling energy water and organic sparkling energy drinks,” said Rob Miles, senior vice president, sales for Ball’s metal beverage packaging division, Americas. “The durability and portability of the can combined with its 100-percent endless recyclability solidifies cans as the perfect eco-friendly container for energy drinks and waters.”

Why choose cans?
· Cans from Ball Corporation are a sustainability success story as they are lightweight, contain an average of 68 percent recycled aluminum and are infinitely recyclable. Cans are the number one recycled beverage container of any kind in the United States.

· Cans are a barrier to air and light, resulting in a fresher, better taste.

· Cans take up less space than a bottle, allowing for more compact shipping.

· Cans are a great way to differentiate brands in displays and on the shelf, offering a 360-degree mini-billboard.

· Cans have superior portability and don’t shatter.

Photo caption: Hiball debuts its top selling zero calorie, 4 Sparkling Energy Waters (Grapefruit, Wild Berry, Vanilla and Lemon Lime) and 2 certified Organic Energy Drinks (Cranberry Apple and Wild Berry) in aluminum cans.

About Ball Corporation
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2011 sales of more than $8.6 billion. For the latest Ball news and for other company information, please visit http://www.ball.com.