Honest Tea Replaces Sugar Cane with Fruit Juice in all Honest Kids Beverages

Now Sweetened Only with Organic Fruit Juice, Available in 6.75 Fluid Ounce Pouches and 59 Ounce Multi-serve Bottles

(Bethesda, Md. – September 20, 2012) Honest Tea®, the nation’s top-selling organic bottled tea company, today unveiled its reformulated Honest Kids “fruit-juice sweetened” line of beverages.  All five varieties of the popular pouches have been updated by removing the organic cane sugar and increasing the juice content.  Honest Kids beverages now have between 30-42 percent juice, an increase between 12-26 percentage juice, depending on variety. Nutritionally, the drinks remain at 40 calories per 6.75 fluid oz. pouch.

“Honest Kids has experienced dramatic growth to the point where it is almost a third of our business,” said co-founder and TeaEO Seth Goldman. “We are excited we found a way to deliver the same not-too-sweet taste by sweetening the drinks only with fruit juice.”

Additionally, the graphics on Honest Kids pouches and cartons have been updated to feature fruit photography emphasizing the flavors in each variety. The updated look aligns the appearance of Honest Kids® with the clean, simple look of Honest Tea® and Honest Ade®.

The Honest Kids “fruit-juice sweetened” line of beverages will also be available in a brand new, 59 oz. multi-serve bottle. The new bottle, with an easy to pour grip and embossed with the words “HONEST®” and “ORGANIC” on the neck, is designed for home consumption.  “We received numerous requests from parents who wanted a larger package for families to enjoy at home,” Goldman said.

Honest Tea is continuing its focus on sustainability by actively promoting TerraCycle’s Drink Pouch Brigade® on cartons. The program, which was started by Honest Tea and TerraCycle in 2007, has been responsible for collecting more than 100 million used kids drink pouches from a number of manufacturers over the past five years. Those pouches have been recycled into new products including back packs, pencil cases and bike racks.

The company’s five Honest Kids varieties are: Berry Berry Good Lemonade, Goodness Grapeness, Tropical Tango Punch, Super Fruit Punch, and Appley Ever After.  The 8-pouch cartons will debut in natural food stores in October and grocery stores nationwide starting January 2013.  Three varieties — Berry Berry Good Lemonade, Super Fruit Punch and Goodness Grapeness — will be available in new, redesigned 59 fluid oz. multi-serve bottles launching during the same time period.

About Honest Tea

Founded in 1998, Bethesda, MD based company Honest Tea is the nation’s top-selling organic bottled tea company specializing in lower calorie beverages that are ‘just a tad’ sweet. Honest Tea’s product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. In addition to being named one of The Better World Shopping Guide’s “Ten Best Companies on the Planet based on their overall social and environmental record,” Honest Tea was also listed as one of PlanetGreen.com‘s “Top 7 Green Corporations of 2010,” and was ranked by The Huffington Post as one of the leading “8 Revolutionary Socially Responsible Companies.” Honest Tea was purchased by The Coca-Cola Company in March 2011 and operates as an independent business unit.  For more information: www.honesttea.com.