PURE SWISS Intensifies Growth In California

San Francisco/Zurich, September 11th 2012 – PURE SWISS Inc., a Swiss premium mineral water importer has just finished agreements with four prominent retailers in Southern California: Lassen’s Natural Foods & Vitamins, Jensen’s Foods, Mother’s Market & Kitchen and Mrs. Winston’s.

“We are thrilled to have PURE SWISS in these four well-established premium retailers as the combination of these stores illustrates how our efforts to expand PURE SWISS are coming to fruition. Nevertheless, we still have a long way to go,” said Alex Fries, CEO of PURE SWISS.

The expansion of PURE SWISS in California is supported by the company’s growing and powerful partnerships between local and national distributors and our dedicated executives. Craig Miller, VP of Sales, states: “I have seen great momentum with PURE SWISS in the Southern California market. PURE SWISS is well aligned with the tenets of Jensen’s, Lassen’s, Mother’s Market and Mrs. Winston’s. In that all companies are dedicated to providing high quality natural healthy products in order to satisfy the ever growing needs of consumers.”

About Jensen’s

Jensen’s is still family owned and operated. Providing exceptional customer service while offering the finest selection and quality of foods and beverages in the communities it serves is Jensen’s primary goal. About Lassen’s Natural Foods & Vitamins Lassen”s has now expanded to 9 stores and continues to provide the community with fresh, organic foods, the highest quality vitamins and supplements, and a source of reliable nutrition information. About Mother’s Market & Kitchen Mother”s has gained a reputation for having a wide selection for specialized diets, top quality local and organic produce, the county’s largest selection of supplements.


PURE SWISS Inc., a subsidiary of PURE SWISS Holding in Switzerland, is a privately held company in operation since early 2009. Our mission is to bring healthy, refreshing mineral water straight from the pristine Swiss Alps to consumers worldwide. PURE SWISS is available in both glass and PET, is naturally alkaline, low in both sodium & nitrates, and contains an array of essential electrolytes – it’s simply healthy and refreshing. PURE SWISS will be attending the upcoming Natural Expo East in Baltimore 9/20-22 booth #457 and is currently available in California and Utah at leading supermarkets and natural food retailers such as Bristol Farms, Andronico’s, Berkeley Bowl, Draeger’s Markets, Whole Foods and Harmons. For more information on PURE SWISS, please visit: www.pureswisswater.com