Reed’s, Inc. Announces New Distributor Agreement for Tennessee

Southern Distribution Strengthens

LOS ANGELES, CA–(Marketwire – Apr 11, 2012) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with R.S. Lipman Company, a leader in the Tennessee beverage distribution market, centrally headquartered in Nashville. Lipman’s area of distribution covers over 65% of the population of the state of Tennessee, including the Knoxville and Chattanooga regions, as well as mid-Tennessee.

“The strength in Lipman’s distribution system and their history of distinctive service in the industry since 1939 will provide a solid foundation from which to expand the Reed’s and Virgil’s brands in Tennessee,” stated Neal Cohane, Senior Vice President of Sales & Marketing for Reed’s Inc.

Chris Reed, Chief Executive Officer and Founder of Reed’s, Inc., commented, “We are thrilled about our new partnership with R.S. Lipman Company, and extremely pleased to be able to fortify our southern foothold, increase our brand presence, and ultimately position our company to gain entry into new channels of business.”

About Lipman

Lipman Bros. is the oldest liquor and wine wholesaler in Tennessee. They were started in 1939 by Harry Lipman, the grandfather of current President and CEO, Robert Lipman, and his brother, Meyer, almost 70 years ago. They have most major liquor and wine brands. In addition, they have a large craft beer, water and new age beverage selection.

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.

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