Reed’s Launches Culture Club Kombucha

LOS ANGELES, CA–(Marketwire – Jun 27, 2012) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today the introduction of its new, organic Reed’s Culture Club Kombucha into natural foods and mainstream supermarket channels, initially targeting the west coast, with the rest of the United States shortly thereafter. Kombucha is a natural food industry phenomenon and is significantly larger than the natural soda category. Reed’s Culture Club Kombucha will be introduced in four, ginger based formulas: Goji Ginger, Cranberry Ginger, Lemon Raspberry Ginger and Hibiscus Grapefruit Ginger.

Chris Reed, Founder and CEO of Reed’s, Inc., stated, “Over the last year we have engaged some of the best kombucha brewing experts within the industry today to help us co-develop what we consider to be the best, raw organic kombucha on the market. Each flavor extension is enhanced with our trademark fresh ginger root, the finest organic specialty teas, fresh pressed juices, spices, all brewed in spring water. We really out did ourselves with the creation of the new packaging and design, which should generate significant product trial.”

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line.

Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed’s, please visit the Company’s website at: or call 800-99-REEDS.

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