SoBe Launches Three New SoBe Lifewater with Coconut Water Flavors

SoBe Returns to Its South Beach Roots for the Third Annual Skinsuit Spread; Introduces Its Newest SoBe Lifewater Infusion – Coconut Water

PURCHASE, N.Y., January 4, 2012 /PRNewswire/ — Great things come in threes – particularly when it comes to the third SoBe® skinsuit and three new SoBe Lifewater® with Coconut Water flavors.

This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model – star of the TV series “Chuck” and upcoming feature films “My Mother’s Curse” and “I, Frankenstein,” actress Yvonne Strahovski. Yvonne traded her role as a not- so-secret agent on her hit TV show, for a turn as the latest SoBe skinsuit model. Body painted in palms and coconuts, Yvonne launches new SoBe Lifewater with Coconut Water, three new flavors infused with coconut water that taste as good as they look. The sizzling photo spread, the third installment of the popular SoBe skinsuit series, will appear exclusively in the iconic 2012 Sports Illustrated Swimsuit Edition that hits newsstands February 14.

“Shooting the SoBe Lifewater with Coconut Water campaign in South Beach was a memorable experience,” said Strahovski. “I think fans are really going to get into a tropical mood when they see my SoBe skinsuit and try new SoBe Lifewater with Coconut Water for themselves – it’s their chance to experience the best of South Beach as I did, SoBe style.”

No stranger to the sun and sand, Australian-born Yvonne’s custom SoBe Lifewater skinsuit leaves little to the imagination as she explores and enjoys the shores of an old coconut plantation in the Florida Keys’ Isla Morada and the iconic Shore Club in South Beach. Intricately designed and hand-painted, her SoBe Lifewater skinsuit is inspired by the three tropical flavors of new SoBe Lifewater with Coconut Water – Pacific Coconut, Pomegranate Nectarine and Mango Mandarin – from the vibrant green palms to the bursting green coconuts, while giving a nod to the brand’s signature lizard. The sultry campaign was shot by famed swimsuit photographer Raphael Mazzucco.

Toes in the Sand, SoBe Skinsuit State of Mind
“We knew that if we were going to create a drink with coconut water, we had to give it a SoBe spin,” said Rebecca Granne, Senior Marketing Director for SoBe. “SoBe Lifewater with Coconut Water flavors are a new twist on a hot trend. We’re delivering unique ‘flavors with benefits,’ three great-tasting flavor blends that are infused with coconut water, naturally sweetened and a great way to get hydrated. I’m sure anyone would agree – Yvonne’s amazing SoBe skinsuit really brings those benefits to life for us.”

Can’t wait until February 14 for Yvonne’s SoBe Lifewater with Coconut Water skinsuit spread? SoBe fans can visit throughout the month for new and exclusive behind-the-scenes photos and video straight from South Beach. And those thirsty for more Yvonne can experience this year’s SoBe skinsuit shoot in a whole new way on Later this month, users can experience a 360-degree view of Yvonne modeling her SoBe skinsuit and see what it’s like — virtually at least — to be on the set of the shoot.

Yvonne will also be featured in two SoBe Lifewater with Coconut Water TV ads airing February 13.

Known for blending the unexpected, all three naturally-sweetened SoBe Lifewater with Coconut Water tropical flavors – Pacific Coconut, Pomegranate Nectarine, and Mango Mandarin – are infused with coconut water and great tasting ingredients. New SoBe Lifewater with Coconut Water is available now nationwide.

Join in the #sobeskinsuit conversation at @sobe on Twitter.

About SoBe 
SoBe is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB). In addition to SoBe, the PCNABportfolio features market-leading liquid refreshment beverages, including the Pepsi, Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category and the AMPEnergy, Aquafina and Propel trademarks in the non-carbonated arena. PCNAB also produces and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. Please for additional information. PCNABis a division of PepsiCo.

About PepsiCo 
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses — Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola — also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit