LAS VEGAS (May 29, 2012) XYIENCE Xenergy—the official energy drink of the UFC®—and Reasor’s Foods will host an autograph signing with XYIENCE team athlete Jon “Bones” Jones, the UFC light heavyweight champion. The event is Friday, June 1, 2012 from 2 to 3 p.m. at the Reasor’s Foods located at 446 S. Elm Street in Jenks, Okla. Samples of the sugar-free, zero-calorie energy drink will be available during the event.
Jones (16-1-0) is one of the most celebrated athletes in the sport of mixed martial arts (MMA). Fighting professionally since 2008, Jones defeated Mauricio “Shogun” Rua in 2011 to become the youngest champion in the history of the UFC and is currently the four-time defending champion. He’s slated to defend his title again on Saturday, September 1 in Las Vegas, when he faces Dan Henderson at UFC® 151: Jones vs. Henderson.
Earlier this month, XYIENCE announced that it had secured full coverage in the state of Oklahoma as a result of a partnership agreement with Love Bottling Company.
“XYIENCE Xenergy is experiencing tremendous success in Oklahoma, so it’s a thrill for us to be able to bring Jon Jones to Jenks where there is clearly a huge appreciation for MMA and the UFC,” says Reuben Rios, XYIENCE’s vice president of sales in the U.S. “We’re looking forward to a successful event and a bright future for Xenergy in Oklahoma.”
About Reasor’s Foods
Reasor’s was founded over 48 years ago in Tahlequah, Oklahoma. It was family owned until 2007, when Reasor’s became an employee owned company. Today, Reasor’s has 15 locations and two convenience stores with an additional two locations planned for 2012. The company employs nearly 3,000 people in Northeastern Oklahoma.
About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.
Xenergy (pronounced zen-er-gy)
The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy Premium flavors include Mango Guava, Cherry Lime, Cran Razz and Blu Pomegranate. Xenergy Xtreme flavors include Frostberry Blast and Fruit Punch. Xenergy is available throughout the United States and Canada.