PURE SWISS Lands in Raley’s

San Francisco/Zurich, March 19th 2013 – PURE SWISS Inc, a Swiss premium mineral water manufacturer has now expanded onto the shelves of Raley’s, a high-quality supermarket chain. The company also operates under Bel Air, Nob Hill Fine Foods and Food Source and currently has 128 stores in California and Nevada.

“We are very thankful to Raley’s for this great opportunity and hope the partnership will benefit them as much as it will PURE SWISS. PURE SWISS has seen a flood of new relationships with prominent accounts come in as of late, allowing us to enjoy yet more elbow room in the premium mineral water category. In addition, PURE SWISS is enjoying an expansionary phase which lends much success to all of the products we carry,” said Alex Fries, CEO of PURE SWISS.

PURE SWISS will be an excellent addition to Raley’s offerings of healthy, natural products, one of the highest rated supermarket chains in the United States.

“Our water’s outstanding taste, natural alkalinity and electrolytes as well as low sodium and nitrate content will certainly appeal to our new customers at Raley’s,” added Fries.

Raley’s will initially offer PURE SWISS in both still and sparkling 1.0L glass bottles.

About Raley’s Family of Fine Stores

Raley’s is a privately owned supermarket chain with headquarters in West Sacramento, CA. The company operates 128 stores in Northern California and Nevada under four banners: Raley’s, Bel Air, Nob Hill Foods and Food Source. Raley’s was founded in 1935 by Tom Raley and is a major grocery chain best known for high-quality products, fresh produce, fine meats and outstanding customer service. The family-owned and operated company was named the No. 1 supermarket chain in the nation three consecutive times by readers of Consumer Reports magazine, and most recently, ranked among the top 10. Raley’s strives to make its customers’ lives easier and better by delivering a personalized food shopping experience. To find out more about Raley’s, please visit www.Raleys.com.


PURE SWISS Inc., a subsidiary of PURE SWISS Holding in Switzerland, is a privately held company in operation since early 2009. Our mission is to bring healthy, refreshing mineral water straight from the pristine Swiss Alps to consumers worldwide. PURE SWISS is available in both glass and PET, is naturally alkaline, low in both sodium & nitrates, and contains an array of essential electrolytes – it’s simply healthy and refreshing. PURE SWISS is also available in California and Utah, at leading supermarkets and natural food retailers such as Bristol Farms, BevMo!, Berkeley Bowl, Draeger’s Markets, WholeFoods and Harmons. For more information on PURE SWISS please visit: www.pureswisswater.com.