BOULDER, Colo.–(BUSINESS WIRE) — GoodBelly, a line of delicious probiotic drinks formulated for daily digestive health, has partnered with Health Point Productions in support of the “Microwarriors” docu-series.* Following the first film in the trilogy, “Microwarriors: The Power of Probiotics,” and before the second film goes into production, a special edition feature has been announced for release this year. The special edition film will be narrated by Leonard Nimoy, best known for his beloved role as Spock in the original “Star Trek” series. As part of its sponsorship, GoodBelly is working with executive producer, David Knight of Health Point Productions to help raise awareness for the film and educate consumers about the health benefits of probiotics.
“We’re thrilled about our partnership with ‘Microwarriors’ featuring cutting-edge, expert information on probiotics in an exciting docu-series format,” said Alan Murray, CEO of GoodBelly. “We’re dedicated to helping people understand the importance of probiotics for overall health, and are confident that our partnership will help advance public knowledge about why these good bacteria are so essential. It’s a joy to be working with an icon like Leonard Nimoy. We applaud his efforts in spreading awareness of probiotics and the importance of maintaining good health.”
To promote awareness of the films, GoodBelly plans to mark 1.5 million GoodBelly products with labels announcing the release with information about the film and how consumers can purchase the DVD. The specially tagged items will be available in more than 4,500 natural and grocery retailers nationwide. Additionally, a “Buy 2 Get 1 Free” GoodBelly coupon offer will be included in more than 10,000 of the Special Edition DVDs.
The “Special Edition” film will be narrated by cultural icon Leonard Nimoy, directed by his son, Adam Nimoy, and coproduced by his daughter, Julie Nimoy.
“With all the confusion and myths surrounding probiotics today, I’m very pleased to be directing this landmark film, ‘Microwarriors: Special Edition,’” said Adam Nimoy. “This informative and insightful film will explore the world of probiotics and feature special segments on ‘Probiotics and Children’s Health,’ ‘Probiotics and your Pet’s Health,’ as well as a special segment on the trillions of microorganisms inside the human body, collectively referred to as the Human Microbiome.”
“Microwarriors: Special Edition” takes viewers “inside the world” of beneficial bacteria. Viewers will learn everything about probiotics, starting with their discovery in the early 20th century, to how they are tested and produced, plus the latest scientific research from some of the most knowledgeable probiotic experts in the world. This version of the film will also feature highly developed new graphics.
GoodBelly probiotic drinks are non-GMO, dairy-free, soy-free, vegan and kosher, with gluten-free options like Tropical Orange and Fermented Probiotic Coconut Water. Made with the well-researched probiotic strain, Lactobacillus plantarum 299v (LP299V®), GoodBelly supports digestive health when consumed daily. Unlike many other live and active cultures, LP299V survives passage beyond the stomach’s acidic environment in order to support the rest of the digestive system, and ultimately overall health.*
GoodBelly can be found in the refrigerated section of grocery, natural and specialty retailers nationwide, including Whole Foods Market, Safeway, Kroger, Sprouts Farmers Market, The Fresh Market, Hannaford and more. To learn more about GoodBelly products, please visit goodbelly.com.
Viewers can watch the trailer for “Microwarriors: Special Edition,” available online. For more information on the film, please visit www.microwarriorsmovie.com.
NextFoods is a functional foods company, and manufacturer of GoodBelly probiotic drinks. The company was formed by natural foods pioneer Steve Demos, founder and former president of WhiteWave Inc., and industry veteran Todd Beckman, former vice president of business development and operations at WhiteWave, the largest producer and marketer of soy-based products (Silk® brand) in the United States. Based in Boulder, Colorado, NextFoods is committed to developing a series of world-class, highly nutritious, next generation foods while using sustainable and socially-responsible organic practices whenever possible. To learn more about NextFoods and GoodBelly products, please visitwww.goodbelly.com.
About Health Point Productions
Health Point Productions is a Los Angeles-based company designed to produce, market and sell quality documentaries to specialized health markets. Health Point Productions’ films sell to the DVD trade, as well as a large variety of non-traditional outlets. The staff at Health Point Productions is composed of talented and experienced film-making professionals. For more information on “Microwarriors” or to view the trailer, please visit www.microwarriorsmovie.com.
*Some studies suggest GoodBelly’s probiotic may help balance the bacteria in your gut when consumed daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, please consult a health care professional.